LEADER 04317nam 22005894a 450 001 9910821536503321 005 20240410075948.0 010 $a1-135-64178-1 010 $a1-282-32429-2 010 $a9786612324291 010 $a1-4106-0285-0 010 $a0-8058-4021-4 035 $a(CKB)111056486293700 035 $a(SSID)ssj0000195866 035 $a(PQKBManifestationID)11182120 035 $a(PQKBTitleCode)TC0000195866 035 $a(PQKBWorkID)10131249 035 $a(PQKB)11652795 035 $a(MiAaPQ)EBC234149 035 $a(Au-PeEL)EBL234149 035 $a(CaPaEBR)ebr10084707 035 $a(OCoLC)936901659 035 $a(EXLCZ)99111056486293700 100 $a20010917d2002 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMaking it in public relations $ean insider's guide to career opportunities /$fLeonard Mogel 205 $a2nd ed. 210 $aMahwah, N.J. $cLawrence Erlbaum Associates$d2002 215 $axiii, 349 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8058-4022-2 311 $a0-585-39486-5 320 $aIncludes bibliographical references and index. 327 $aBook Cover -- Title -- Copyright -- Dedication -- Acknowledgements -- Contents -- Introduction -- Chapter 1 A Very Short History of Public Relations -- Chapter 2 Public Relations: What It Is, What It Does -- Chapter 3 The Components of Public Relations -- Chapter 4 The Public Relations Counsel Firm: Profiles of the 10 Largest -- Chapter 5 Life on the Fast Track at a Small Public Relations Firm -- Chapter 6 An Inside Look at Corporate Affairs at the Bank of America -- Chapter 7 Public Relations for Diverse Organizations -- Chapter 8 Getting the Ink: Media Practice, Media Placement, and Media Relations -- Chapter 9 Internal and Employee Communications, Employee Relations, and Employee Publications -- Chapter 10 Speechwriting, Speechmaking, and Executive Presentations -- Chapter 11 Public Affairs, Lobbying, and Issues Management -- Chapter 12 Public Interest, Public Service -- Chapter 13 Strategic and Integrated Public Relations and Brand Marketing -- Chapter 14 Financial Public Relations and Investor Relations -- Chapter 15 Entertainment and Personal Public Relations -- Chapter 16 Healthcare Marketing and Communications -- Chapter 17 Crisis Communications and Management -- Chapter 18 New Media High-Tech Public Relations -- Chapter 19 Colleges, Extension Programs, and Summer Institutes -- Chapter 20 The Alphabet Organizations of Public Relations -- Chapter 21 Important Publications, Web Sites, and News Services -- Chapter 22 The Job Search -- Chapter 23 The Future Face of Public Relations -- Endnotes -- Glossary -- References -- Recommended Reading -- Author Index. 330 $aMaking It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession. 606 $aPublic relations$zUnited States 606 $aPublic relations 615 0$aPublic relations 615 0$aPublic relations. 676 $a659.2 700 $aMogel$b Leonard$01712884 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910821536503321 996 $aMaking it in public relations$94105421 997 $aUNINA