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100   $a20140913h20142014  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aNew qualitative research methodologies in management /$fguest editor, Simone Guercini
210  1$a[Bradford, England] :$cEmerald,$d2014.
210  4$dİ2014
215   $a1 online resource (153 p.)
225 1 $aManagement Decision,$x0025-1747 ;$vVolume 52, Number 4
300   $aDescription based upon print version of record.
311   $a1-322-22217-7 
311   $a1-78350-259-2 
320   $aIncludes bibliographical references.
327   $aCover; Editorial advisory board; New qualitative research methodologies in management; Crowdsourcing content analysis for managerial research; Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV; Uncovering customer service experiences with Twitter: the case of airline industry; An interdisciplinary method for brand association research; Hybrid analysis of textual data; Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis; Combining qualitative methods in practice
327   $aTo explore new avenues:experiential testimonio research
330   $aOngoing changes in technological context and society overall continually pose new methodological challenges for managerial research. However, facing such challenges can be aided by the very technological and societal developments that have brought them about, as they offer new tools and possible approaches. Clearly, any new approach must undergo a process of refinement and standardization in order to become a concrete solution. This is precisely the aim underlying the conception, proposal and final making of this e-book: to contribute to clarifying, formalizing, and eventually standardizing ne
410  0$aManagement decision ;$vVolume 52, Number 4.
606   $aSocial sciences$xResearch
606   $aResearch$xMethodology
615  0$aSocial sciences$xResearch.
615  0$aResearch$xMethodology.
676   $a300.72
702   $aGuercini$b Simone
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910821232503321
996   $aNew qualitative research methodologies in management$93969871
997   $aUNINA