LEADER 03895nam 2200805Ia 450 001 9910821216003321 005 20200520144314.0 010 $a1-315-43087-8 010 $a1-315-43088-6 010 $a1-315-43089-4 010 $a1-59874-702-9 024 7 $a10.4324/9781315430898 035 $a(CKB)2560000000053071 035 $a(EBL)677790 035 $a(OCoLC)712993196 035 $a(SSID)ssj0000483695 035 $a(PQKBManifestationID)11304273 035 $a(PQKBTitleCode)TC0000483695 035 $a(PQKBWorkID)10529643 035 $a(PQKB)11325438 035 $a(SSID)ssj0000777120 035 $a(PQKBManifestationID)12302964 035 $a(PQKBTitleCode)TC0000777120 035 $a(PQKBWorkID)10748566 035 $a(PQKB)24189381 035 $a(MiAaPQ)EBC677790 035 $a(Au-PeEL)EBL677790 035 $a(CaPaEBR)ebr10413456 035 $a(CaONFJC)MIL932489 035 $a(OCoLC)954006842 035 $a(FINmELB)ELB161003 035 $a(EXLCZ)992560000000053071 100 $a20100407d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCultures of commodity branding /$fAndrew Bevan, David Wengrow, editors 205 $a1st ed. 210 $aWalnut Creek, CA $cLeft Coast Press$dc2010 215 $a1 online resource (268 p.) 225 1 $aPublications of the Institue of Archaeology, University College London 300 $aIncludes index. 311 $a1-59874-542-5 311 $a1-59874-541-7 327 $aContents; List of Illustrations; Acknowledgements; 1. Introduction: Commodity Branding in Archaeological and Anthropological Perspectives; 2. Making and Marking Relationships: Bronze Age Brandings and Mediterranean Commodities; 3. The Work of an Istanbulite Imitasyoncu; 4. The Attribution of Authenticity to "Real" and "Fake" Branded Commodities in Brazil and China; 5. The Real One: Western Brands and Competing Notions of Authenticity in Socialist Hungary; 6. Royal Branding and the Techniques of the Body, the Self, and Power in West Cameroon 327 $a7. Commodities, Brands, and Village Economies in the Classic Maya Lowlands8. Lincoln Green and Real Dutch Java Prints: Cloth Selvedges as Brands in International Trade; 9. Of Marks, Prints, Pots, and Becherovka: Freemasons' Branding in Early Modern Europe?; 10. The Second-Hand Brand: Liquid Assets and Borrowed Goods; About the Editors and Contributors; Index 330 $aCommodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a 410 0$aPublications of the Institute of Archaeology, University College London. 606 $aMaterial culture$xHistory 606 $aManufactures$xHistory 606 $aMarks of origin$xHistory 606 $aTrademarks$xHistory 606 $aBranding (Marketing)$xHistory 615 0$aMaterial culture$xHistory. 615 0$aManufactures$xHistory. 615 0$aMarks of origin$xHistory. 615 0$aTrademarks$xHistory. 615 0$aBranding (Marketing)$xHistory. 676 $a306.4/609 701 $aBevan$b Andrew$f1974-$0777032 701 $aWengrow$b D$0480282 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910821216003321 996 $aCultures of commodity branding$93964376 997 $aUNINA