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100   $a20190912d2020      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer behaviour and analytics /$fAndrew Smith
210  1$aLondon ;$aNew York, New York :$cRoutledge,$d[2020]
210  4$dİ2020
215   $a1 online resource (217 pages)
311   $a1-138-59264-1 
320   $aIncludes bibliographical references and index.
327   $aAn introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
606   $aConsumer behavior
606   $aMarketing$xData processing
615  0$aConsumer behavior.
615  0$aMarketing$xData processing.
676   $a658.8342
700   $aSmith$b Andrew$f1967 March 27-$01662285
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910821142503321
996   $aConsumer behaviour and analytics$94018822
997   $aUNINA