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101 0 $aeng
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181   $ctxt
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200 10$aWhy I buy $eself, taste, and consumer society in America /$fRami Gabriel
205   $a1st ed.
210   $aBristol $cIntellect$d2013
215   $a1 online resource (174 p.)
300   $aDescription based upon print version of record.
311   $a1-84150-645-1 
320   $aIncludes bibliographical references and index.
327   $aCover; Half Title; Title; Copyright; Dedication; Table of Contents; Acknowledgments; Introduction: My Self and Consumer Society; Chapter 1: Dualism: What I Really Am; Chapter 2: Individualism: The Liberal Dream of the Rugged Individualist; Chapter 3: Expressivism: I Sing Myself; Chapter 4: Consumer Society; Chapter 5: Advertisements: Representations of the Self; Chapter 6: The Rest of the World: An Empirical Test; Conclusion: What Next?; Bibliography; Appendix; Index; Back Cover
330   $aThis is a book about the relationship between the self and consumer society in America. There are many books and articles that explain consumerism in the twentieth century. through politics, economics, and sociology. Th is book is about both the psychological roots of consumer society in the self-why we buy-and the reciprocal influences between self and society. Why I buy explains how consumption came to imbue social and personal life and value. By exploring the relationship between oue individual needs and our institutions, Gabriel shows how many of the difficulties faced by our shared social
606   $aConsumption (Economics)$zUnited States$xHistory
606   $aConsumers$zUnited States$xHistory
615  0$aConsumption (Economics)$xHistory.
615  0$aConsumers$xHistory.
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996   $aWhy I buy$94019546
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