LEADER 03542nam 2200685Ia 450 001 9910821108603321 005 20200520144314.0 010 $a1-282-36047-7 010 $a9786612360473 010 $a0-520-94147-0 024 7 $a10.1525/9780520941472 035 $a(CKB)2430000000010958 035 $a(EBL)837181 035 $a(OCoLC)773564898 035 $a(SSID)ssj0000294245 035 $a(PQKBManifestationID)11225529 035 $a(PQKBTitleCode)TC0000294245 035 $a(PQKBWorkID)10302825 035 $a(PQKB)10432478 035 $a(StDuBDS)EDZ0000056076 035 $a(MiAaPQ)EBC837181 035 $a(OCoLC)499452328 035 $a(MdBmJHUP)muse30789 035 $a(DE-B1597)520776 035 $a(DE-B1597)9780520941472 035 $a(Au-PeEL)EBL837181 035 $a(CaPaEBR)ebr10675757 035 $a(CaONFJC)MIL236047 035 $a(EXLCZ)992430000000010958 100 $a20081206d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDomesticating the world $eAfrican consumerism and the genealogies of globalization /$fJeremy Prestholdt 205 $a1st ed. 210 $aBerkeley $cUniversity of California Press$dc2008 215 $a1 online resource (289 p.) 225 1 $aCalifornia world history library ;$v6 300 $aDescription based upon print version of record. 311 $a0-520-25423-6 311 $a0-520-25424-4 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tIllustrations -- $tAcknowledgments -- $tIntroduction -- $t1. Similitude and Global Relationships: Self-Representation in Mutsamudu -- $t2. The Social Logics of Need: Consumer Desire in Mombasa -- $t3. The Global Repercussions of Consumerism: East African Consumers and Industrialization -- $t4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar -- $t5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar -- $t6. Picturesque Contradictions: Taxonomies of East Africa -- $tConclusion -- $tNotes -- $tSelected Bibliography -- $tIndex 330 $aThis book boldly unsettles the idea of globalization as a recent phenomenon-and one driven solely by Western interests-by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances. 410 0$aCalifornia world history library ;$v6. 606 $aConsumer behavior$zAfrica, Eastern 606 $aGlobalization$zAfrica, Eastern 615 0$aConsumer behavior 615 0$aGlobalization 676 $a339.4/709676 700 $aPrestholdt$b Jeremy$01662686 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910821108603321 996 $aDomesticating the world$94019533 997 $aUNINA