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100   $a20101002d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCareer in mass communication /$fby Manohar Puri
205   $a1st ed.
210   $aNew Delhi [India] $cPragun Publications$d2006
215   $a1 online resource (411 p.)
300   $aDescription based upon print version of record.
311   $a81-89645-26-9 
320   $aIncludes bibliographical references (p. [383]-391) and index.
327   $aCOVER; Contents; Preface; Introduction; Professional Aspects; Cultivation of Mass Communication; Basic Norms of Mass Communication; Success in Career; Social Orientation of Mass Communication; Media Organisations; Writing for Mass Communication; Newspapers and Journals; News Collection; Role of News Agencies; Writing on Particular Subjects; Journals and Magazines; Writing for Periodicals; Art of Reporting; Art of Editing; Criticism Writing; Role of Science; News on Radio; News on Television; Moral Aspects of Mass Communication; Bibliography; Index
330   $aOnce thought to be a difficult task, career in mass communication has witnessed tremendous changes, lately, introduction of a media is a new stream for the industry. It has openned new avenues. It has opened a number of windows in the sphere of profession. Advantages apart, the favouring factors, i.e., hard work, sharp intelligence, analysing attitude, honestly, courage to face the hostile winds and in-depth knowledge of than which is bygone; of that which is going on and necessary insight to look into what is going to happen, etc. can not be underestimated. 
606   $aMass media$xVocational guidance
615  0$aMass media$xVocational guidance.
676   $a302.2/023
700   $aPuri$b Manohar$01649315
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910821061703321
996   $aCareer in mass communication$93997988
997   $aUNINA