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181   $ctxt
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200 10$aHealth and the rhetoric of medicine$b[electronic resource] /$fJudy Z. Segal
205   $aPbk. ed.
210   $aCarbondale $cSouthern Illinois University Press$d2008, c2005
215   $a1 online resource (232 p.)
300   $aDescription based upon print version of record.
311   $a0-8093-2677-9 
311   $a0-8093-2866-6 
320   $aIncludes bibliographical references (p. 187-209) and index.
327   $aA kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine.
330   $aAssessing rhetorical principles of contemporary health issues Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and migraine sufferers are tainted with the history of the "migraine personality," maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of persuasion. Health and the Rhetoric of Medicine explores persistent health conditions that resist conventional medical solutions. Using a range of rhetorical principles, Segal analyzes how patients and their illnesses
606   $aMedicine$xLanguage
606   $aRhetoric
615  0$aMedicine$xLanguage.
615  0$aRhetoric.
676   $a610/.1/4
700   $aSegal$b Judy Z$01649868
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996   $aHealth and the rhetoric of medicine$93998920
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