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200 10$aManaging the president's message $ethe White House communications operation /$fMartha Joynt Kumar
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215   $a1 online resource (380 p.)
300   $aDescription based upon print version of record.
311   $a0-8018-8652-X 
311   $a0-8018-9559-6 
320   $aIncludes bibliographical references and index.
327   $aCreating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
606   $aGovernment and the press$zUnited States
606   $aPress and politics$zUnited States
606   $aPresidents$xPress coverage$zUnited States
606   $aCommunication$xPolitical aspects$zUnited States
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