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100   $a20110603d2011      uy         0
101 0 $aeng
135   $aur|||||||nn|n
181   $ctxt
182   $cc
183   $acr
200 10$aTuning into mom $eunderstanding America's most powerful consumer /$fMichal Clements and Teri Lucie Thompson
205   $a1st ed.
210   $aWest Lafayette, Ind. $cPurdue University Press$dc2011
215   $a1 online resource (200 p.)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-55753-585-X 
320   $aIncludes bibliographical references and index.
327   $aTuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions.
330   $aAmerican mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy. -- Book Description.
606   $aMothers$zUnited States$xAttitudes
606   $aConsumer behavior$zUnited States
606   $aConsumers' preferences$zUnited States
606   $aRelationship marketing$zUnited States
615  0$aMothers$xAttitudes.
615  0$aConsumer behavior
615  0$aConsumers' preferences
615  0$aRelationship marketing
676   $a306.874/3
700   $aClements$b Michal$f1963-$01653628
701   $aThompson$b Teri Lucie$f1956-$01653629
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820784503321
996   $aTuning into Mom$94005013
997   $aUNINA