LEADER 03492nam 2200721 450 001 9910820638503321 005 20200520144314.0 010 $a1-60649-673-5 035 $a(CKB)2550000001189796 035 $a(EBL)1598823 035 $a(SSID)ssj0001141709 035 $a(PQKBManifestationID)12541312 035 $a(PQKBTitleCode)TC0001141709 035 $a(PQKBWorkID)11092662 035 $a(PQKB)11079531 035 $a(OCoLC)869630424 035 $a(CaBNVSL)swl00403083 035 $a(Au-PeEL)EBL1598823 035 $a(CaPaEBR)ebr10830091 035 $a(CaONFJC)MIL568724 035 $a(OCoLC)868964310 035 $a(CaSebORM)9781606496732 035 $a(MiAaPQ)EBC1598823 035 $a(EXLCZ)992550000001189796 100 $a20140125d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aToday's business communication $ea how-to guide for the modern professional /$fJason L. Snyder and Robert Forbus 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (144 p.) 225 1 $aCorporate communication collection,$x2156-8170 300 $aPart of: 2013 digital library. 311 $a1-60649-672-7 311 $a1-306-37473-1 320 $aIncludes bibliographical references (pages 119-123) and index. 327 $a1. Why must I read this book and follow your advice (or else)? -- 2. Why must I remember that nothing on the Internet ever goes away completely? -- 3. Why must I put my audience first? -- 4. Why must I remember that communication is about relationships? -- 5. Why must I master report writing? -- 6. Why must I remember the four "f" words? -- 7. Why must I give a memorable presentation? -- 8. Why must I know how to influence and persuade others? -- Notes -- References -- Index. 330 3 $aThis handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-to Guide for the Modern Professional leads readers through the most frequently encountered business communication situations. Two business partners who are also business school professors share their combined 30 years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers' experience through anecdotes from business professionals from different industries. 410 0$a2013 digital library. 410 0$aCorporate communication collection.$x2156-8170 606 $aBusiness communication 610 $abusiness communication 610 $amanagerial communication 610 $acommunication 610 $abusiness writing 610 $abusiness reports 610 $abusiness letters 610 $apublic speaking 610 $apresentations 615 0$aBusiness communication. 676 $a658.45 700 $aSnyder$b Jason L.$01711620 702 $aForbus$b Robert. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820638503321 996 $aToday's business communication$94103084 997 $aUNINA