LEADER 02469nam  2200661 a 450 
001 9910820626803321
005 20200520144314.0
010   $a1-282-29920-4
010   $a9786612299209
010   $a1-57675-783-8
035   $a(CKB)1000000000692736
035   $a(EBL)407901
035   $a(OCoLC)313457272
035   $a(SSID)ssj0000245344
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035   $a(PQKBTitleCode)TC0000245344
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035   $a(CaONFJC)MIL229920
035   $a(CaSebORM)9781576757833
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035   $a(OCoLC)774026811
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100   $a20080306d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe she spot $ewhy women are the market for changing the world--and how to reach them /$fLisa Witter and Lisa Chen ; foreword by Gary Hirshberg
205   $a1st ed.
210   $aSan Francisco $cBerrett-Koehler Publishers$dc2008
215   $a1 online resource (214 p.)
225 1 $aA BK business book
300   $a"A BK business book."
311   $a1-57675-472-3 
320   $aIncludes bibliographical references (p. 157-168) and index.
327   $aContents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; 
330   $aOffers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
606   $aWomen consumers$zUnited States
606   $aSocial marketing$zUnited States
606   $aWomen in nonprofit organizations$zUnited States
615  0$aWomen consumers
615  0$aSocial marketing
615  0$aWomen in nonprofit organizations
676   $a658.8/34082
700   $aWitter$b Lisa$01646177
701   $aChen$b Lisa$f1973-$01646178
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820626803321
996   $aThe she spot$93993040
997   $aUNINA