LEADER 04562nam 2200577 a 450 001 9910820622203321 005 20240314022545.0 010 $a3-95425-067-5 035 $a(CKB)2670000000406255 035 $a(EBL)1324182 035 $a(OCoLC)854977302 035 $a(SSID)ssj0001154761 035 $a(PQKBManifestationID)11729544 035 $a(PQKBTitleCode)TC0001154761 035 $a(PQKBWorkID)11163407 035 $a(PQKB)10798076 035 $a(MiAaPQ)EBC1324182 035 $a(Au-PeEL)EBL1324182 035 $a(CaPaEBR)ebr10735125 035 $a(EXLCZ)992670000000406255 100 $a20130808d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCompany success among German internet start-ups $esocial media, investors and entrepreneurs' personalities /$fDominik P. Matyka et al 205 $a1st ed. 210 $aHamburg $cDisserta Verlag$d2013 215 $a1 online resource (143 p.) 300 $aDescription based upon print version of record. 311 $a3-95425-066-7 320 $aIncludes bibliographical references. 327 $aCompany Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies 327 $a1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing,especially social media; 2.3 Methodology; 2.3.1 Research Design 327 $a2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample 327 $a3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography 330 $aHauptbeschreibung There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and s 606 $aElectronic commerce$zGermany 606 $aNew business enterprises$zGermany 615 0$aElectronic commerce 615 0$aNew business enterprises 676 $a338.4300 701 $aMatyka$b Dominik P$01646142 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820622203321 996 $aCompany success among German internet start-ups$93992998 997 $aUNINA