LEADER 03898nam 2200673Ia 450 001 9910820583803321 005 20200520144314.0 010 $a1-283-14747-5 010 $a9786613147479 010 $a1-84541-172-2 024 7 $a10.21832/9781845411725 035 $a(CKB)2560000000058973 035 $a(EBL)718008 035 $a(OCoLC)704296510 035 $a(SSID)ssj0000470328 035 $a(PQKBManifestationID)12231154 035 $a(PQKBTitleCode)TC0000470328 035 $a(PQKBWorkID)10412043 035 $a(PQKB)11098018 035 $a(MiAaPQ)EBC718008 035 $a(DE-B1597)541789 035 $a(OCoLC)1135585357 035 $a(DE-B1597)9781845411725 035 $a(Au-PeEL)EBL718008 035 $a(CaPaEBR)ebr10478170 035 $a(CaONFJC)MIL314747 035 $a(EXLCZ)992560000000058973 100 $a20110107d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInside city tourism $ea European perspective /$fJohn Heeley 205 $a1st ed. 210 $aBristol ;$aBuffalo $cChannel View Publications$dc2011 215 $a1 online resource (179 p.) 225 1 $aAspects of tourism 300 $aDescription based upon print version of record. 311 $a1-84541-170-6 311 $a1-84541-171-4 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tList of Figures and Tables -- $tAcknowledgements -- $tPreface: Why a Book on City Tourism? -- $tChapter 1. Organising City Tourism -- $tChapter 2. Measuring City Tourism -- $tChapter 3. The Dynamics of City Tourism -- $tChapter 4. City Tourism Organisation: Structure and Operations -- $tChapter 5. Setting Up and Leading City Marketing Agencies -- $tChapter 6. York, United Kingdom -- $tChapter 7. The Problematic Nature of City Branding -- $tChapter 8. City Branding in the Netherlands -- $tChapter 9. Whither City Tourism and City Tourism Organisation? -- $tReferences -- $tIndex 330 $aCities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who ? as a former tourism academic and city marketing professional ? is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism ?tells it like it is?, uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics. 410 0$aAspects of tourism. 606 $aTourism$zEurope 606 $aCities and towns$zEurope 615 0$aTourism 615 0$aCities and towns 676 $a338.4/7914 686 $aQQ 910$qBSZ$2rvk 700 $aHeeley$b John$f1951-$01624778 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820583803321 996 $aInside city tourism$93959960 997 $aUNINA