LEADER 05159nam 2200661 450 001 9910820559103321 005 20200520144314.0 010 $a1-118-84231-6 010 $a1-118-84233-2 035 $a(CKB)2670000000530825 035 $a(EBL)1638550 035 $a(SSID)ssj0001213667 035 $a(PQKBManifestationID)11651218 035 $a(PQKBTitleCode)TC0001213667 035 $a(PQKBWorkID)11253524 035 $a(PQKB)10645760 035 $a(WaSeSS)IndRDA00115611 035 $a(Au-PeEL)EBL1638550 035 $a(CaPaEBR)ebr10845589 035 $a(CaONFJC)MIL584493 035 $a(OCoLC)871858690 035 $a(CaSebORM)9781118842331 035 $a(MiAaPQ)EBC1638550 035 $a(EXLCZ)992670000000530825 100 $a20140318h20142014 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe bloomberg way $ea guide for reporters and editors /$feditor-in-chief Matthew Winkler ; with Jennifer Sondag , standards editor ; Americas 205 $aTwenty-fifth anniversary edition. 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons,$d2014. 210 4$dİ2014 215 $a1 online resource (300 p.) 225 1 $aBloomberg 300 $aDescription based upon print version of record. 311 $a1-118-84226-X 327 $aThe Bloomberg Way: A Guide for Reporters and Editors; Copyright; Contents; Introduction; Acknowledgments; Chapter 1: The Bloomberg Way; Guiding Principles; Ethical Standards; Chapter 2: The Five Fs; Chapter 3: The Four-Paragraph Lead; Headlines; Leads; Size and Scope; Reinforcing the Lead; Quotations; Details; Nut Paragraphs; To Be Sure; Chapter 4: Show, Don't Tell; Characterizations; Assertions; Anecdotes; Chapter 5: Writing Well Matters; Precision and Brevity; Jargon; Cliche?s; Word Echoes; Tense and Voice; Concise Writing; Chapter 6: Preparation; How to Prepare; Source Development 327 $aCurtain-Raisers Templates; Chapter 7: Headlines; Improving Headlines; Headline Style; Grammar and Punctuation; Stand-Alone Headlines; Story Subheads; Avoiding Headline Errors; Chapter 8: Covering News; Breaking News; News Releases; Attribution; Anonymous Sources; Corrections; Sending Corrections; Rumor and Speculation; Media Summaries; Story Mechanics; Complete Coverage; Chapter 9: People; Interviewing; Obituaries; Chapter 10: Enterprise; Idea to Story; Preparing a Pitch; Types of Enterprise; Reporting; A Model of Reporting; Writing the Story; Chapter 11: Ethics; Working for Bloomberg 327 $aCovering Bloomberg Fairness; Public Responsibilities; Endorsements and Paying Our Way; Plagiarism; Access; Transparency; Accuracy; Contests; Conduct; Libel; Red Flags; Avoiding a Libel Claim; Chapter 12: How We Work; Reporters; Interviewing; Accuracy; Editors; Editing Checklist; Bloomberg First Word; Going Online; Chapter 13: The Data Advantage; More News-Inspired Functions; Functions for Markets; Functions for Stocks; Functions for Bonds; Functions for Currencies; Functions for Commodities; Functions for Companies; Functions for Economies; Functions for Government 327 $aChapter 14: Five Easy Pieces Chapter 15: Markets; How to Cover Markets; Four Pillars of Market Reporting; Writing Market Leads; Keeping Stories Fresh; Technical Analysis; Markets Enterprise; Stocks; Themes for Stocks; Bonds; Government Bonds; Themes for Government Bonds; Corporate Bonds; Themes for Corporate Bonds; Swaps; Money Markets; Currencies; Covering Currency Markets; Themes for Currencies; Commodities; Themes for Commodities; Chapter 16: Companies; Market Perspective; Debt; Earnings; Mergers and Acquisitions; Valuation; Value Comparisons; Financing; Initial Public Offerings; Bond Sales 327 $aRepurchases and Dividends Company Exclusives; Chapter 17: Economies; Covering Economies; Economy Enterprise; Chapter 18: Government; Follow the Money; Financing Government; Opinion Polls; Government Exclusives; Chapter 19: Grammar; Agreement of Subject and Verb; Commas; Hyphens; Only; Which and That; Has and Have; Who and Whom; Chapter 20: Words and Terms 330 $aThe ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of he world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning agai 410 0$aBloomberg 606 $aJournalism, Commercial$vStyle manuals 615 0$aJournalism, Commercial 676 $a070.4/4965 700 $aWinkler$b Matthew$01647824 702 $aWinkler$b Matthew 702 $aSondag$b Jennifer 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820559103321 996 $aThe Bloomberg way$93995618 997 $aUNINA