LEADER 04177nam 2200589 450 001 9910820501703321 005 20230125195517.0 010 $a1-63157-002-1 035 $a(CKB)3710000000342201 035 $a(OCoLC)902646238 035 $a(CaPaEBR)ebrary11011868 035 $a(CaBNVSL)swl00404654 035 $a(MiAaPQ)EBC1929534 035 $a(Au-PeEL)EBL1929534 035 $a(CaPaEBR)ebr11011868 035 $a(CaONFJC)MIL709177 035 $a(OCoLC)903939214 035 $a(EXLCZ)993710000000342201 100 $a20150131d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aThis note's for you $epopular music + advertising = marketing excellence /$fDavid Allan 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (202 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-322-77895-7 311 $a1-63157-001-3 320 $aIncludes bibliographical references (pages 175-179) and index. 327 $aOpening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. 330 3 $aFrom Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aMusic in advertising 606 $aSinging commercials 610 $aadvertising 610 $acommercials 610 $amarketing 610 $apopular music 615 0$aMusic in advertising. 615 0$aSinging commercials. 676 $a780.2373 700 $aAllan$b David.$0678249 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820501703321 996 $aThis note's for you$93959047 997 $aUNINA