LEADER 01633nam 2200409 450 001 9910820294303321 005 20180520080300.0 010 $a1-4758-3156-0 035 $a(CKB)3710000000919569 035 $a(MiAaPQ)EBC4730482 035 $a(EXLCZ)993710000000919569 100 $a20161111h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aGoing for the gold $ehow to become a world-class academic fundraiser /$fJeffrey L. Buller and Dianne M. Reeves 210 1$aLanham, Maryland :$cRowman & Littlefield,$d2017. 210 4$dİ2017 215 $a1 online resource (156 pages) 311 $a1-4758-3155-2 311 $a1-4758-3157-9 320 $aIncludes bibliographical references. 327 $aAn introduction to academic fundraising -- Ethical issues in fundraising -- Why one size does not fit all -- The sport of giving and the acid test -- Raising awareness, not just money -- Listening to and telling stories -- Appendix A: finding, hiring, and evaluating a development officer -- Appendix B: AFP code of ethical principles and standards of professional practice -- Appendix C: donor bill of rights -- Appendix D: training at your institution. 606 $aEducational fund raising 615 0$aEducational fund raising. 676 $a371.2/06 700 $aBuller$b Jeffrey L.$0793549 702 $aReeves$b Dianne M. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820294303321 996 $aGoing for the gold$94020246 997 $aUNINA