LEADER 04635nam 2200901 a 450 001 9910820219103321 005 20200520144314.0 010 $a9786610953271 010 $a92-4-068192-2 010 $a1-280-95327-6 010 $a1-280-84158-3 010 $a9786610841585 010 $a92-4-068216-3 035 $a(CKB)1000000000472582 035 $a(SSID)ssj0000144492 035 $a(PQKBManifestationID)11163547 035 $a(PQKBTitleCode)TC0000144492 035 $a(PQKBWorkID)10145399 035 $a(PQKB)10837064 035 $a(SSID)ssj0000294794 035 $a(PQKBManifestationID)12086769 035 $a(PQKBTitleCode)TC0000294794 035 $a(PQKBWorkID)10312293 035 $a(PQKB)11181196 035 $a(Au-PeEL)EBL286829 035 $a(CaPaEBR)ebr10161478 035 $a(CaONFJC)MIL95327 035 $a(OCoLC)437176633 035 $a(Au-PeEL)EBL4978524 035 $a(CaONFJC)MIL84158 035 $a(OCoLC)1024269861 035 $a(MiAaPQ)EBC286829 035 $a(MiAaPQ)EBC4978524 035 $a(EXLCZ)991000000000472582 100 $a20081016d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEffective media communication during public health emergencies $ea WHO field guide 205 $a1st ed. 210 $aGeneva $cWorld Health Organization$d2005 215 $aii, 53 p 225 1 $aNonserial Publication 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a92-4-154703-0 311 $a92-4-154704-9 327 $aIntro -- CONTENTS -- STEP 1: Assess media needs, media constraints, and internal media-relations capabilities -- STEP 2: Develop goals, plans and strategies -- STEP 3: Train communicators -- STEP 4: Prepare messages -- STEP 5: Identify media outlets and media activities -- STEP 6: Deliver messages -- STEP 7: Evaluate messages and performance -- ANNEXES. 330 $aEffective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives.This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication programme, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. 410 0$aNonserial Publication 606 $aCommunication in public health 606 $aCommunication in emergency medicine 606 $aEmergency medical services$xPublic relations 606 $aDisaster medicine$xPublic relations 606 $aHealth planning$xPublic relations 606 $aCommunication policy 606 $aHealth in mass media 606 $aCommunication in public administration 606 $aMass media 615 0$aCommunication in public health. 615 0$aCommunication in emergency medicine. 615 0$aEmergency medical services$xPublic relations. 615 0$aDisaster medicine$xPublic relations. 615 0$aHealth planning$xPublic relations. 615 0$aCommunication policy. 615 0$aHealth in mass media. 615 0$aCommunication in public administration. 615 0$aMass media. 676 $a362.101 712 02$aWorld Health Organization. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820219103321 996 $aEffective media communication during public health emergencies$94106271 997 $aUNINA