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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPolitical campaigning in referendums $eframing the referendum issue /$fClaes H. de Vreese and Holli A. Semetko
210   $aLondon ;$aNew York $cRoutledge$d2004
215   $a1 online resource (237 pages)
225 1 $aRoutledge research in political communication
300   $aSimultaneously published in the USA and Canada.
311   $a0-415-41132-7 
311   $a0-415-34941-9 
320   $aIncludes bibliographical references (p. [202]-217) and indexes.
327   $aThe importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions.
330   $aThis book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citiz
410  0$aRoutledge research in political communication.
606   $aAdvertising, Political
606   $aPolitical campaigns
606   $aReferendum
606   $aElections
606   $aVoting
615  0$aAdvertising, Political.
615  0$aPolitical campaigns.
615  0$aReferendum.
615  0$aElections.
615  0$aVoting.
676   $a328.2/3
700   $aVreese$b C. H. de$g(Claes Holger),$f1974-$0881585
701   $aSemetko$b Holli A$01672806
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820015103321
996   $aPolitical campaigning in referendums$94159907
997   $aUNINA