LEADER 04918nam 2200673Ia 450 001 9910819898003321 005 20200520144314.0 010 $a1-5063-2070-8 010 $a1-4833-2816-3 010 $a1-4522-5015-4 035 $a(CKB)2560000000089866 035 $a(EBL)997152 035 $a(OCoLC)809774121 035 $a(SSID)ssj0000740966 035 $a(PQKBManifestationID)12286849 035 $a(PQKBTitleCode)TC0000740966 035 $a(PQKBWorkID)10720251 035 $a(PQKB)10420442 035 $a(MiAaPQ)EBC997152 035 $a(OCoLC)875379510 035 $a(StDuBDS)EDZ0000165711 035 $a(EXLCZ)992560000000089866 100 $a20050426d1998 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe focus group guidebook /$fDavid L. Morgan 205 $a1st ed. 210 $aThousand Oaks, Calif. $cSAGE Publications$dc1998 215 $a1 online resource (xiv, 103 p.) $c1 port 225 0$aFocus group kit ;$v1 300 $aDescription based upon print version of record. 311 $a1-322-41457-2 311 $a0-7619-0818-8 320 $aIncludes bibliography (p. 99-100) and index. 327 $aCover; Table of Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1 - About This Book; An Introduction to Focus Groups; First Encounters with Focus Groups; Chapter 2 - Why Should You Use Focus Groups?; Listening and Learning; Strengths of Qualitative Data; Projects that Use Focus Groups; Problem Identification; Planning; Implementation; Assessment; Chapter 3 - Focus Groups in Use: Six Case Studies; Case 1: Designing a First Effort at Quality Improvement; Case 2: Evaluating a Training Center; Case 3: Assessing Community Needs; Case 4: Creating an Educational Booklet 327 $aCase 5: Generating Items for a Survey QuestionnaireCase 6: Anticipating Responses to a Major Change; Chapter 4 - What Focus Groups are (and Are Not); Focus Groups are a Research Method; Focus Groups are Focused; Focus Groups Use Group Discussions; A Few Things That are Not Focus Groups; Chapter 5 - A Capsule History of Focus Groups; Social Science Origins; The Move to Marketing; A Widespread Research Method; The Future of Focus Groups; Chapter 6 - Some Myths about Focus Groups; Focus Groups are Low-Cost and Quick; Focus Groups Require Professional Moderators 327 $aFocus Groups Require Special FacilitiesFocus Groups Must Consist of Strangers; Focus Groups Will Not Work for Sensitive Topics; Focus Groups Produce Conformity; Focus Groups must be Validated by Other Methods; Focus Groups Tell You How People Will Behave; Some Beliefs that should be Encouraged; Chapter 7 - What do You Get from Focus Groups?; Reasonable Expectations; Appropriate Uses for Focus Groups; Consider Focus Groups When There is a Gap between People; Consider Focus Groups When Investigating Complex Behaviors and Motivations; Consider Focus Groups When You Want to Understand Diversity 327 $aConsider Focus Groups When You Need a Friendly, Respectful Research MethodInappropriate Uses for Focus Groups; Avoid Focus Groups When They Imply Commitments You Cannot Keep; Avoid Focus Groups If the Participants are Not Comfortable with Each Other; Avoid Focus Groups When the Topic is not Appropriate for the Participants; Avoid Focus Groups When a Project Requires Statistical Data; Chapter 8 - Resources Required to do Focus Groups; Planning; Recruiting; Moderating; Analyzing and Reporting; Other Costs; Chapter 9 - It's All about Relationships: Working Together; Sponsors 327 $aRelationships between Sponsors and ResearchersThe Relationship between the Sponsor and the Participants; Researchers; Participants; Chapter 10 - Ethical Issues; Are Participants ""At Risk?""; Privacy: Basic Issues; Privacy: The Sponsor's Relationship to the Participants; Privacy: What the Participants Learn about Each Other; Dealing with Stressful Topics; Setting Boundaries; Protecting the Sponsor's Privacy; Chapter 11 - Checklist: Are Focus Groups Right for You?; References; Index to the Focus Group Kit; About the Author 330 8 $a'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data. 410 0$aFocus Group Kit 606 $aFocus groups 606 $aSocial sciences$xMethodology 606 $aSocial sciences$xResearch 615 0$aFocus groups. 615 0$aSocial sciences$xMethodology. 615 0$aSocial sciences$xResearch. 676 $a001.433 700 $aMorgan$b David L$0122866 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910819898003321 996 $aThe focus group guidebook$94195887 997 $aUNINA