LEADER 05424oam 2200733I 450 001 9910819670903321 005 20240131145653.0 010 $a1-135-61755-4 010 $a1-138-88289-5 010 $a1-306-48253-4 010 $a1-135-61756-2 024 7 $a10.4324/9781410610072 035 $a(CKB)1000000000225384 035 $a(EBL)1138258 035 $a(SSID)ssj0000140235 035 $a(PQKBManifestationID)11911776 035 $a(PQKBTitleCode)TC0000140235 035 $a(PQKBWorkID)10029520 035 $a(PQKB)10793741 035 $a(MiAaPQ)EBC1138258 035 $a(Au-PeEL)EBL1138258 035 $a(CaPaEBR)ebr10843956 035 $a(CaONFJC)MIL579504 035 $a(OCoLC)880825274 035 $a(OCoLC)55073491 035 $a(FINmELB)ELB133069 035 $a(EXLCZ)991000000000225384 100 $a20180706d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDiversity in advertising $ebroadening the scope of research directions /$fedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt 210 1$aMahwah, N.J. :$cLawrence Erlbaum,$d2004. 215 $a1 online resource (924 p.) 225 1 $aAdvertising and consumer psychology 300 $aDescription based upon print version of record. 311 $a0-8058-4794-4 311 $a1-4106-1007-1 320 $aIncludes bibliographical references and indexes. 327 $aCover; Half Title; Title; Copyright; Contents; Contributors; Preface; I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going; 1 Diversity in Advertising: A Summary and Research Agenda; 2 Science for Sale: Psychology's Earliest Adventures in American Advertising; II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias; 3 On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions; 4 Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media 327 $a5 Interethnic Ideology in Advertising: A Social Psychological Perspective6 It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing; 7 The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce?; 8 When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations; III. The Influencing Role of Language in Diversity in Advertising; 9 Language in Multicultural Advertising: Words and Cognitive Structure 327 $a10 Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage11 Discovering Brand Equity Through Psycholinguistic Methods; IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising; 12 Consumer Distinctiveness and Advertising Persuasion; 13 Diversity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes; V. The Influencing Role of Source Effects in Diversity in Advertising; 14 Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising 327 $a15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers16 Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition; VI. Broadening the Concept of Diversity: Going Beyond Black and White; 17 Diversity: Population Versus Market; 18 It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads; 19 The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies; 20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda 327 $a21 Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways?22 Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design?; 23 The Presence of Religious Symbols and Values in Advertising; 24 Ethics, Machiavellianism, and Social Values: Implications for Advertising; Author Index; Subject Index 330 $aThis volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were 410 0$aAdvertising and consumer psychology. 606 $aAdvertising$xPsychological aspects 606 $aCommunication in marketing 606 $aConsumers$xAttitudes 615 0$aAdvertising$xPsychological aspects. 615 0$aCommunication in marketing. 615 0$aConsumers$xAttitudes. 676 $a659.1/08 701 $aHaugtvedt$b Curtis P.$f1958-$0874903 701 $aLee$b Wei-Na$f1957-$01719806 701 $aWilliams$b Jerome D.$f1947-$01719807 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910819670903321 996 $aDiversity in advertising$94117958 997 $aUNINA