LEADER 01017nam0-22003491i-450- 001 990003063200403321 010 $a1-55786-301-6 035 $a000306320 035 $aFED01000306320 035 $a(Aleph)000306320FED01 035 $a000306320 100 $a20000920d1992----km-y0itay50------ba 101 0 $aita 102 $aIT 200 1 $a<>Economics of Oligopolistic Competition$ePrice and Nonprice Rivalry$eCollected Papers$fof Robert E. Kuenne. 210 $aCambridge$dMass.$aOxford$cBSSil Blackwell$d1992. 215 $aXXIII, 492 p.$d23 cm 225 1 $aAdvances in Theoretical and Applied Economics 610 0 $aOligopoli$aTeoria 610 0 $aOPEC 676 $aC/2.3 676 $aI/2.122 676 $aO/1.232 702 1$aKuenne,$bRobert E. 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003063200403321 952 $aI/2.122 KUE$b10983$fSES 959 $aSES 996 $aEconomics of Oligopolistic Competition$9465422 997 $aUNINA DB $aING01 LEADER 01248nam a2200289 i 4500 001 991000016989707536 005 20020506120531.0 008 990420s1997 it ||| | ita 020 $a8846700384 035 $ab10636456-39ule_inst 035 $aEXGIL137380$9ExL 040 $aBiblioteca Interfacoltà$bita 110 2 $aGroupe international de recherches sur l'esclavage dans l'antiquité$0205400 245 10$aSchiavi e dipendenti nell'ambito dell'oikos e della familia :$batti del 22. Colloquio GIREA :$bPontignano, 19-20 novembre 1995 /$ca cura di Mauro Moggi e Giuseppe Cordiano ; con un indice delle fonti di Maria Pettinato 260 $aPisa :$bETS,$c1997 300 $a463 p. ;$c22 cm. 490 0 $aStudi e testi di storia antica ;$v8 650 4$aSchiavitù$xStoria$xCongressi$y1995 700 1 $aMoggi, Mauro 700 1 $aCordiano, Giuseppe 700 1 $aPettinato, Maria 907 $a.b10636456$b23-02-17$c28-06-02 912 $a991000016989707536 945 $aLE002 Con. 516$g1$iLE002-24586N$lle002$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i10724850$z28-06-02 996 $aSchiavi e dipendenti nell'ambito dell'"oikos" e della "familia"$9649976 997 $aUNISALENTO 998 $ale002$b01-01-99$cm$da $e-$fita$git $h0$i1 LEADER 12610nam 2200589 450 001 9910154799303321 005 20230807210059.0 010 $a9781292017419 010 $a1-292-05701-7 035 $a(CKB)2670000000606824 035 $a(MiAaPQ)EBC5174936 035 $a(MiAaPQ)EBC5138808 035 $a(MiAaPQ)EBC5483485 035 $a(Au-PeEL)EBL5138808 035 $a(OCoLC)1024284881 035 $a(EXLCZ)992670000000606824 100 $a20180129h20152015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aConsumer behavior $ebuying, having, and being /$fMichael R. Solomon 205 $aEleventh edition, Global edition. 210 1$aHarlow, England :$cPearson,$d2015. 210 4$d©2015 215 $a1 online resource (604 pages) $cillustrations (some color) 225 1 $aAlways Learning 311 $a1-292-01741-4 311 $a1-322-57644-0 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover -- Brief Contents -- Contents -- About the Author -- New to this Edition! -- Preface -- Acknowledgments -- Section 1: Foundations of Consumer Behavior -- Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior -- Consumer Behavior: People in the Marketplace -- What is Consumer Behavior? -- Consumer Behavior is a Process -- Consumers' Impact on Marketing Strategy -- Consumers are Different! How We Divide Them Up -- Segmenting by Behavior: Welcome to Big Data -- Marketing's Impact on Consumers -- Popular Culture is Marketing is Popular Culture . . . -- All the World's a Stage -- What Does it Mean to Consume? -- What do We Need-Really? -- How We Classify Consumer Needs -- The Global "Always On" Consumer -- The Digital Native: Living a Social [Media] Life -- Consumer Behavior as a Field of Study -- Where Do We Find Consumer Researchers? -- Interdisciplinary Influences on the Study of Consumer Behavior -- Two Perspectives on Consumer Research -- Should Consumer Research Have an Academic or an Applied Focus? -- Taking it from Here: The Plan of the Book -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 2: Decision Making and Consumer Behavior -- What's Your Problem? -- Consumer Involvement -- Types of Involvement -- Cognitive Decision Making -- Steps in the Cognitive Decision-Making Process -- Habitual Decision Making -- Priming and Nudging -- Decision-Making Biases and Shortcuts -- Heuristics: Mental Shortcuts -- Affective Decision Making -- Emotions and Consumption -- Positive Affect -- Negative Affect -- How Social Media Tap into Our Emotions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 3: Cultural Influences on Consumer Decision Making -- Cultural Systems -- Cultural Values -- Core Values. 327 $aHow Do Values Link to Consumer Behavior? -- The Yin and Yang of Marketing and Culture -- Cultural Movement -- High and Low Culture -- Cultural Formulae -- Reality Engineering -- Product Placement -- Advergaming -- Cultural Stories and Ceremonies -- Myths -- Rituals -- Sacred and Profane Consumption -- Sacralization -- Domains of Sacred Consumption -- From Sacred to Profane, and Back Again -- Global Consumer Culture -- It's a Brand New World -- Adopt a Standardized Strategy -- Adopt a Localized Strategy -- Cross-Cultural Differences Relevant to Marketers -- Does Global Marketing Work? -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 4: Consumer and Social Well-Being -- Business Ethics and Consumer Rights -- Needs and Wants: Do Marketers Manipulate Consumers? -- Consumers' Rights and Product Satisfaction -- Market Regulation -- Consumerism -- Social Marketing and Corporate Social Responsibility (CSR) -- Major Policy Issues Relevant to Consumer Behavior -- Data Privacy and Identity Theft -- Market Access -- Sustainability and Environmental Stewardship -- The Dark Side of Consumer Behavior -- Consumer Terrorism -- Addictive Consumption -- Consumed Consumers -- Illegal Acquisition and Product Use -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 2: Internal Influences on Consumer Behavior -- Chapter 5: Perception -- Sensation -- Vision -- Dollars and Scents -- Sound -- Touch -- Taste -- The Stages of Perception -- Stage 1: Exposure -- Stage 2: Attention -- Stage 3: Interpretation -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 6: Learning and Memory -- Learning -- Behavioral Learning Theories -- Marketing Applications of Classical Conditioning Principles. 327 $aMarketing Applications of Instrumental Conditioning Principles -- Gamification -- Cognitive Learning Theory -- How Do We Learn to Be Consumers? -- Cognitive Development -- Memory -- How Our Brains Encode Information -- Memory Systems -- How Our Memories Store Information -- How We Retrieve Memories When We Decide What to Buy -- What Makes Us Forget? -- How We Measure Consumers' Recall of Marketing Messages -- Bittersweet Memories: The Marketing Power of Nostalgia -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 7: The Self -- The Self -- Does the Self Exist? -- Self-Concept -- Fantasy: Bridging the Gap Between the Selves -- Symbolic Interactionism -- The Extended Self -- The Digital Self -- Personality -- Consumer Behavior on the Couch: Freudian Theory -- Neo-Freudian Theories -- Trait Theory -- Brand Personality -- Socializing with Brands -- Are We What We Buy? -- Body Image -- Ideals of Beauty -- Working on the Body -- Body Image Distortions -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 8: Attitudes and Persuasion -- The Power of Attitudes -- The ABC Model of Attitudes -- Hierarchies of Effects -- How Do We Form Attitudes? -- All Attitudes are Not Created Equal -- The Consistency Principle -- Motivational Conflicts -- Self-Perception Theory -- Social Judgment Theory -- Balance Theory -- Attitude Models -- Do Attitudes Predict Behavior? -- Trying to Consume -- How Do Marketers Change Attitudes? -- Decisions, Decisions: Tactical Communications Options -- The Elements of Communication -- An Updated View: Interactive Communications -- New Message Formats -- The Source -- The Message -- Types of Message Appeals -- The Source versus the Message: Do We Sell the Steak or the Sizzle? -- Chapter Summary -- Key Terms -- Review. 327 $aConsumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Section 3: External Influences on Consumer Behavior -- Chapter 9: Group and Situational Effects on Consumer Behavior -- Situational Effects on Consumer Behavior -- Our Social and Physical Surroundings -- Temporal Factors -- Waiting Time -- The Shopping Experience -- When the Going Gets Tough, the Tough Go Shopping -- E-Commerce: Clicks Versus Bricks -- Retailing as Theater -- Store Image -- In-Store Decision-Making -- The Salesperson: A Lead Role in the Play -- The Social Power of Groups -- Reference Groups aren't Just Any Groups -- Conformity -- Collective Decision-Making -- B2B Decision-Making -- Family Decision-Making -- Animals are People Too! Nonhuman Family Members -- The Family Life Cycle -- The Intimate Corporation: Family Decision-Making -- Sex Roles and Family Decision-Making Responsibilities -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 10: Consumer Identity I: Sex Roles and Subcultures -- Consumer Identity -- Gender Identity -- Sex Role Socialization -- Gender Identity Versus Sexual Identity -- Sex-Typed Products -- Ethnic and Racial Subcultures -- Ethnic and Racial Stereotypes -- Ethnicity and Acculturation -- The "Big Three" American Ethnic Subcultures -- Religious Subcultures -- Organized Religion and Consumption -- Born-Again Consumers -- Islamic Marketing -- Age Subcultures -- Children as Decision-Makers: Consumers-in-Training -- The Youth Market -- Gen Y -- Gen X -- The Mature Market -- Place-Based Subcultures -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 11: Consumer Identity II: Social Class and Lifestyles -- Income and Consumer Identity -- Income Patterns -- To Spend or Not to Spend, That Is the Question. 327 $aThe Great Recession and Its Aftermath -- Materialism and Economic Conditions -- Social Class and Consumer Identity -- Pick a Pecking Order -- Components of Social Class -- Social Class in the United States -- Social Class Around the World -- How Do We Measure Social Class? -- Status Symbols and Social Capital -- What Do You Use That Fork For?" Taste Cultures, Codes, and Cultural Capital -- Social Capital -- Status Symbols -- Lifestyles and Consumer Identity -- Product Complementarity and Co-Branding Strategies -- Psychographics -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Chapter 12: Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion -- Word-of-Mouth Communication -- Buzz Building -- Negative WOM: The Power of Rumors -- Opinion Leadership -- How Influential Is an Opinion Leader? -- Types of Opinion Leaders -- How Do We Find Opinion Leaders? -- The Social Media Revolution -- Social Media and Community -- The Structure of Social Networks -- The Power of Online Communities -- Online Opinion Leaders -- The Diffusion of Innovations -- How Do We Decide to Adopt an Innovation? -- Behavioral Demands of Innovations -- What Determines If an Innovation will Diffuse? -- The Fashion System -- Chapter Summary -- Key Terms -- Review -- Consumer Behavior Challenge -- Case Study -- Notes -- Nielsen Nugget -- Glossary -- Index. 330 $aFor undergraduate and MBA courses in consumer behavior.   Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.   This program will provide a better teaching and learning experience-for you and your students. Here's how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Please note that the product you are purchasing does not include MyMarketingLab.   MyMarketingLab   Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.   These are the steps you need to take: 1.  Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.  Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292057057) 330 8 $a4.  If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme.   For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator. 410 0$aAlways learning. 606 $aConsumer behavior 606 $aConsumers$xAttitudes 615 0$aConsumer behavior. 615 0$aConsumers$xAttitudes. 676 $a658.8342 700 $aSolomon$b Michael R.$0222905 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154799303321 996 $aConsumer behavior$93408013 997 $aUNINA LEADER 04392nam 22006492 450 001 9910819592003321 005 20230331220049.0 010 $a1-283-25960-5 010 $a9786613259608 010 $a90-485-2116-5 024 7 $a10.1515/9789048521166 035 $a(CKB)2670000000114397 035 $a(EBL)770963 035 $a(OCoLC)751963309 035 $a(SSID)ssj0000544250 035 $a(PQKBManifestationID)12216881 035 $a(PQKBTitleCode)TC0000544250 035 $a(PQKBWorkID)10535279 035 $a(PQKB)11728563 035 $a(DE-B1597)517674 035 $a(DE-B1597)9789048521166 035 $a(UkCbUP)CR9789048521166 035 $a(Au-PeEL)EBL770963 035 $a(CaPaEBR)ebr10498831 035 $a(CaONFJC)MIL325960 035 $a(MiAaPQ)EBC770963 035 $a(EXLCZ)992670000000114397 100 $a20210106d2008|||| uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMaterialising identity $ethe co-construction of the Gotthard Railway and Swiss national identity /$fJudith Schueler 210 1$aAmsterdam :$cAksant,$d2008. 215 $a1 online resource (197 pages) $cdigital, PDF file(s) 225 1 $aTechnology and European history series ;$v1 300 $aTitle from publisher's bibliographic system (viewed on 29 Jan 2021). 311 0 $a90-5260-302-2 320 $aIncludes bibliographical references (p. 182-194). 327 $tFront matter --$tAcknowledgments --$tTable of contents --$tIntroduction: The Gotthard as a national image --$t1. National building practices at stake --$t2. Celebrating the Gotthard Railway --$t3. Travelling the Gotthard --$t4. Re-writing history --$tConclusion --$tEpilogue --$tEndnotes --$tBibliography --$tSummary 330 $aSince its opening in 1882, the Gotthard Railway with its 15-kilometer long tunnel under the Gotthard Mountains, provides a crucial international link through the Swiss Alps, between North-Western Europe and Italy. In contrast to many other railway lines, its symbolic meaning has never sunk into oblivion. In Swiss society today, references to the Gotthard myth are multifaceted and omnipresent. Not only do they evoke images of a technological railway project, they also allude to Swiss history, alpine nature and national identity. Reading this book assists in understanding the old and contemporary discussions about the future of the Gotthard Railway, the regions in which it lies and the Swiss national identity. Curiosity-driven, this research combines viewpoints from the history of technology, cultural studies and cultural geography to grasp the intensity of the Gotthard as a national Swiss image. Whereas the relationship between the Gotthard Mountains and the Swiss national identity has received ample scholarly attention, the role of the Gotthard Railway remains largely unexplored. To illustrate to what extent historical actors co-constructed the railway and Swiss identity, the empirical chapters start with an analysis of an engineering discussion about tunneling methods. Hereafter, the book examines the reactions in Switzerland to the inauguration of the railway line. Subsequently, it describes the appreciation of the railway line portrayed in travel guides of the belle poque. The last chapter captures the glory days of the Gotthard myth, before and during the Second World War, with a focus on the novels and plays, in which the Gotthard Tunnel construction occurs. This historical overview offers insight into the multiple roles that technology plays in the construction of a sense of national identity as well as illustrating how identity has an effect on the appropriation of a technological railway project. 410 0$aTechnology and European history series ;$v1. 517 3 $aMaterializing identity 606 $aNational characteristics, Swiss 607 $aGotthardtunnel (Airolo and Go?schenen, Switzerland : Railroad tunnel) 615 0$aNational characteristics, Swiss. 676 $a385.094945 700 $aSchueler$b Judith$01687731 712 02$aTechnische Universiteit Eindhoven. 712 02$aStichting Historie der Techniek. 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910819592003321 996 $aMaterialising identity$94061439 997 $aUNINA