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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe connected customer $ethe changing nature of consumer and business markets /$fedited by Stefan Wuyts. [et al.]
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (372 p.)
300   $aDescription based upon print version of record.
311   $a1-138-99776-5 
311   $a1-84872-837-9 
320   $aIncludes bibliographical references and indexes.
327   $aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.
330   $aIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider
606   $aConsumer behavior
606   $aBranding (Marketing)
606   $aMarketing
615  0$aConsumer behavior.
615  0$aBranding (Marketing)
615  0$aMarketing.
676   $a658.8/342
686   $aQP 600$2rvk
701   $aWuyts$b Stefan$01713079
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910819522003321
996   $aThe connected customer$94105760
997   $aUNINA