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101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDesigning effective Web surveys /$fMick P. Couper$b[electronic resource]
210  1$aCambridge :$cCambridge University Press,$d2008.
215   $a1 online resource (xvii, 398 pages) $cdigital, PDF file(s)
300   $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
311   $a0-521-71794-9 
311   $a0-521-88945-6 
320   $aIncludes bibliographical references (p. 363-387) and indexes.
327   $aThe importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
330   $aDesigning Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
606   $aSocial surveys$xMethodology
606   $aInternet surveys
606   $aSurveys$xMethodology$xTechnological innovations
615  0$aSocial surveys$xMethodology.
615  0$aInternet surveys.
615  0$aSurveys$xMethodology$xTechnological innovations.
676   $a300.72/3
700   $aCouper$b Mick$0117959
801  0$bUkCbUP
801  1$bUkCbUP
906   $aBOOK
912   $a9910819360503321
996   $aDesigning effective Web surveys$93960024
997   $aUNINA