LEADER 04049nam 2200709 450 001 9910819352503321 005 20230801111551.0 010 $a1-118-97181-7 010 $a1-119-15427-8 010 $a1-118-97182-5 035 $a(CKB)3710000000478718 035 $a(EBL)4041673 035 $a(SSID)ssj0001555013 035 $a(PQKBManifestationID)16180078 035 $a(PQKBTitleCode)TC0001555013 035 $a(PQKBWorkID)14817736 035 $a(PQKB)11345169 035 $a(PQKBManifestationID)16182629 035 $a(PQKB)21908372 035 $a(DLC) 2015022894 035 $a(Au-PeEL)EBL4041673 035 $a(CaPaEBR)ebr11119443 035 $a(CaONFJC)MIL833112 035 $a(OCoLC)910936311 035 $a(CaSebORM)9781118971802 035 $a(MiAaPQ)EBC4041673 035 $a(EXLCZ)993710000000478718 100 $a20151208h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDesign thinking $enew product development essentials from the PDMA /$fedited by Michael G. Luchs, K. Scott Swan, Abbie Griffin 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (490 p.) 225 1 $aTHEi Wiley ebooks 300 $aDescription based upon print version of record. 311 $a1-118-97180-9 320 $aIncludes bibliographical references at the end of each chapters and index. 330 $aDevelop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business ?whether your "product" is a tangible object, a service, or the business itself ? and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality. 410 0$aTHEi Wiley ebooks. 606 $aProduct design 606 $aCritical thinking 606 $aCreative ability in business 615 0$aProduct design. 615 0$aCritical thinking. 615 0$aCreative ability in business. 676 $a658.5/752 702 $aLuchs$b Michael$f1968- 702 $aSwan$b Scott$f1962- 702 $aGriffin$b Abbie 712 02$aProduct Development & Management Association. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910819352503321 996 $aDesign thinking$91889988 997 $aUNINA