LEADER 03739nam 2200685 a 450 001 9910819350903321 005 20240418005246.0 010 $a0-300-15888-2 024 7 $a10.12987/9780300158885 035 $a(CKB)2550000000104957 035 $a(EBL)3420898 035 $a(SSID)ssj0000721772 035 $a(PQKBManifestationID)11425494 035 $a(PQKBTitleCode)TC0000721772 035 $a(PQKBWorkID)10693187 035 $a(PQKB)10891545 035 $a(MiAaPQ)EBC3420898 035 $a(DE-B1597)485629 035 $a(OCoLC)1024061628 035 $a(OCoLC)1029823382 035 $a(OCoLC)1032678317 035 $a(OCoLC)1037981592 035 $a(OCoLC)1041983636 035 $a(OCoLC)1046611744 035 $a(OCoLC)1047020103 035 $a(OCoLC)1049624451 035 $a(OCoLC)1054863577 035 $a(DE-B1597)9780300158885 035 $a(Au-PeEL)EBL3420898 035 $a(CaPaEBR)ebr10579297 035 $a(OCoLC)923598926 035 $a(EXLCZ)992550000000104957 100 $a20091217d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSixty to zero $ean inside look at the collapse of General Motors, and the Detroit auto industry /$fAlex Taylor III ; foreword by Mike Jackson 205 $a1st ed. 210 $aNew Haven [Conn.] $cYale University Press$dc2010 215 $a1 online resource (192 p.) 300 $aIncludes index. 311 $a0-300-15868-8 327 $aGM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road. 330 $aThe collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvelous case study of one of the United States' premier companies, of which every American quite literally now holds a share. 606 $aAutomobile industry and trade$zMichigan$zDetroit$xHistory 606 $aBankruptcy$zMichigan$zDetroit$xHistory 615 0$aAutomobile industry and trade$xHistory. 615 0$aBankruptcy$xHistory. 676 $a338.7/62920973 700 $aTaylor$b Alex$f1945-$01658732 701 $aJackson$b Mike$01658733 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910819350903321 996 $aSixty to zero$94012939 997 $aUNINA