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100   $a20060906d2006      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising on trial$b[electronic resource] $econsumer activism and corporate public relations in the 1930s /$fInger L. Stole
210   $aUrbana, Ill. $cUniversity of Illinois Press$dc2006
215   $a1 online resource (312 p.)
225  0$aHistory of communication
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-252-03059-1 
311   $a0-252-07299-5 
320   $aIncludes bibliographical references (p. [209]-277) and index.
327   $aThe rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
606   $aAdvertising$zUnited States$xHistory
606   $aCorporations$xPublic relations$zUnited States
615  0$aAdvertising$xHistory.
615  0$aCorporations$xPublic relations
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906   $aBOOK
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996   $aAdvertising on trial$94021475
997   $aUNINA