LEADER 02466nam 2200625Ia 450 001 9910819284803321 005 20200520144314.0 010 $a1-283-04409-9 010 $a9786613044099 010 $a0-252-09258-9 035 $a(CKB)3390000000006650 035 $a(OCoLC)841172398 035 $a(CaPaEBR)ebrary10593695 035 $a(SSID)ssj0000542923 035 $a(PQKBManifestationID)11324881 035 $a(PQKBTitleCode)TC0000542923 035 $a(PQKBWorkID)10510622 035 $a(PQKB)11262256 035 $a(MdBmJHUP)muse23844 035 $a(Au-PeEL)EBL3414023 035 $a(CaPaEBR)ebr10593695 035 $a(CaONFJC)MIL304409 035 $a(OCoLC)923494943 035 $a(MiAaPQ)EBC3414023 035 $a(EXLCZ)993390000000006650 100 $a20060906d2006 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising on trial $econsumer activism and corporate public relations in the 1930s /$fInger L. Stole 205 $a1st ed. 210 $aUrbana, Ill. $cUniversity of Illinois Press$dc2006 215 $a1 online resource (312 p.) 225 0$aHistory of communication 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-252-03059-1 311 $a0-252-07299-5 320 $aIncludes bibliographical references (p. [209]-277) and index. 327 $aThe rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. 517 3 $aConsumer activism and corporate public relations in the 1930s 606 $aAdvertising$zUnited States$xHistory 606 $aCorporations$xPublic relations$zUnited States 615 0$aAdvertising$xHistory. 615 0$aCorporations$xPublic relations 676 $a659.1/0973/09043 700 $aStole$b Inger L$01663853 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910819284803321 996 $aAdvertising on trial$94021475 997 $aUNINA