LEADER 03526oam 22005894a 450 001 9910819204003321 005 20190503073329.0 010 $a0-262-27230-X 010 $a1-4237-2537-9 035 $a(CKB)111086906271354 035 $a(CtWfDGI)bks00003346 035 $a(SSID)ssj0000228655 035 $a(PQKBManifestationID)12078058 035 $a(PQKBTitleCode)TC0000228655 035 $a(PQKBWorkID)10168090 035 $a(PQKB)10507393 035 $a(MiAaPQ)EBC3339786 035 $a(OCoLC)61678555$z(OCoLC)55234882$z(OCoLC)62156827$z(OCoLC)606023864$z(OCoLC)847439283 035 $a(OCoLC-P)61678555 035 $a(MaCbMITP)5614 035 $a(Au-PeEL)EBL3339786 035 $a(CaPaEBR)ebr10857486 035 $a(OCoLC)61678555 035 $a(EXLCZ)99111086906271354 100 $a20050921d2004 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aProfiling machines $emapping the personal information economy /$fGreg Elmer 210 $aCambridge, Mass. $cMIT Press$dİ2004 215 $a1 online resource (191 pages) 300 $aTitle from title screen. 311 $a0-262-05073-0 320 $aIncludes bibliographical references (pages [153]-168) and index. 330 $aThe cultural and media studies perspectives on the technology of electronic consumer profiling.In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines. 606 $aConsumer profiling 606 $aPrivacy, Right of 610 $aSOCIAL SCIENCES/Media Studies 610 $aCULTURAL STUDIES/Critical Theory 610 $aINFORMATION SCIENCE/Internet Studies 615 0$aConsumer profiling. 615 0$aPrivacy, Right of. 676 $a658.8/34 700 $aElmer$b Greg$f1967-$01648750 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910819204003321 996 $aProfiling machines$93997124 997 $aUNINA