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100   $a20010110d2001      uy         0
101 0 $aeng
135   $aur|||||||nn|n
181   $ctxt
182   $cc
183   $acr
200 10$aBrought to You By$b[electronic resource] $ePostwar Television Advertising and the American Dream /$fLawrence R. Samuel
205   $a1st ed.
210   $aAustin $cUniversity of Texas Press$d2001
210   $aAustin $cUniversity of Texas Press$d2001
215   $a1 online resource (289 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-292-77762-0 
320   $aIncludes bibliographical references (p. 229-251) and index.
327   $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction -- $tPart One: Sweet Home -- $tChapter One The Precocious Prodigy, 1946-1952 -- $tChapter Two Shower of Stars, 1953-1955 -- $tPart TWO Keeping Up with the Joneses -- $tChapter Three The Spark Plug of Prosperity, 1956-1958 -- $tChapter Four A Mist Settling on Our Pond, 1959-1960 -- $tPart Three The New Society -- $tChapter Five Think Young, 1961-1962 -- $tChapter Six The Psychic AirWe Breathe, 1963-1964 -- $tConclusion -- $tNotes -- $tIndex
330   $aThis book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
606   $aTelevision advertising$zUnited States$xHistory
608   $aElectronic books. 
615  0$aTelevision advertising$xHistory.
676   $a659.14/3/0973
700   $aSamuel$b Lawrence R$0872705
801  0$bMdBmJHUP
801  1$bMdBmJHUP
906   $aBOOK
912   $a9910819034003321
996   $aBrought to You By$93948387
997   $aUNINA