LEADER 03718nam 2200577Ia 450 001 9910818644603321 005 20200520144314.0 010 $a0-7619-1284-3 010 $a1-322-41754-7 010 $a1-4522-6217-9 035 $a(CKB)2550000000105762 035 $a(EBL)996649 035 $a(OCoLC)809772303 035 $a(SSID)ssj0000697306 035 $a(PQKBManifestationID)12255713 035 $a(PQKBTitleCode)TC0000697306 035 $a(PQKBWorkID)10692086 035 $a(PQKB)11719133 035 $a(MiAaPQ)EBC996649 035 $a(StDuBDS)EDZ0000064023 035 $a(OCoLC)1007858060 035 $a(EXLCZ)992550000000105762 100 $a19990308d1999 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAdvertising to children $econcepts and controversies /$fM. Carole Macklin, Les Carlson, editors 205 $a1st ed. 210 $aThousand Oaks, Calif. $cSage Publications$dc1999 215 $a1 online resource (xiv, 322 p.) $cill 311 $a1-4522-2550-8 311 $a0-7619-1285-1 320 $aIncludes bibliographical references and index. 327 $aCover -- Contents -- Introduction -- Part I - In Search of what Children Know and Think About Advertising and how Advertising Works -- Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising -- Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising -- Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding -- Chapter 4 - Youth, Advertising, and Symbolic Meaning -- Part II - Societal Impact and Concerns -- Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s -- Chapter 6 - Mothers' Preferences for Regulating Children's Television -- Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices -- Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys -- Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast? -- Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer -- Chapter 10 - How do We Persuade Children not to Smoke? -- Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising -- Chapter 12 - Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings -- Part IV - Future Directions for Research -- Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes -- Chapter 14 - The Future for Children and the Internet -- Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths -- Chapter 16 - The Context of Advertising and Children: Future Research Directions -- Index -- About the Editors -- About the Contributors. 330 8 $aAdvertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. 606 $aTelevision advertising and children$zUnited States 606 $aAdvertising and children$zUnited States 615 0$aTelevision advertising and children 615 0$aAdvertising and children 676 $a302.23/45/083 701 $aMacklin$b M. Carole$01657234 701 $aCarlson$b Les$01657235 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818644603321 996 $aAdvertising to children$94010543 997 $aUNINA