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100   $a20120203d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 00$aUtopian images and narratives in advertising $edreams for sale /$fedited by Luigi Manca, Alessandra Manca, and Gail W. Pieper
205   $a1st ed.
210   $aLanham, Md. $cLexington Books$dc2012
215   $a1 online resource (297 p.)
300   $aDescription based upon print version of record.
311   $a0-7391-7326-X 
320   $aIncludes bibliographical references and index.
327   $aUTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line
327   $aJungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Espan?ol; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors
330   $aUtopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. 
606   $aAdvertising$xPsychological aspects
606   $aAdvertising$xSocial aspects
606   $aUtopias
606   $aAdvertising and women
615  0$aAdvertising$xPsychological aspects.
615  0$aAdvertising$xSocial aspects.
615  0$aUtopias.
615  0$aAdvertising and women.
676   $a659.1/045553
701   $aManca$b Luigi$g(Luigi Daniele)$01677401
701   $aManca$b Alessandra$01677402
701   $aPieper$b Gail W$01677403
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818623203321
996   $aUtopian images and narratives in advertising$94044246
997   $aUNINA