LEADER 03085nam  2200625Ia 450 
001 9910818579503321
005 20200520144314.0
010   $a0-19-977500-1
010   $a1-282-94674-9
010   $a9786612946745
035   $a(CKB)2560000000299437
035   $a(EBL)584606
035   $a(OCoLC)670411316
035   $a(SSID)ssj0000437290
035   $a(PQKBManifestationID)11280962
035   $a(PQKBTitleCode)TC0000437290
035   $a(PQKBWorkID)10431436
035   $a(PQKB)11787971
035   $a(StDuBDS)EDZ0000062291
035   $a(MiAaPQ)EBC584606
035   $a(EXLCZ)992560000000299437
100   $a20060808d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGraph design for the eye and mind /$fby Stephen M. Kosslyn
205   $a1st ed.
210   $aNew York $cOxford University Press$d2006
215   $a1 online resource (303 p.)
300   $aDescription based upon print version of record.
311   $a0-19-531184-1 
311   $a0-19-984707-X 
320   $aIncludes bibliographical references (p. 265-281) and index.
327   $aContents; How to Use This Book; Chapter 1 Looking With the Eye and Mind; Chapter 2 Choosing a Graph Format; Chapter 3 Creating the Framework, Labels, and Title; Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables; Chapter 5 Creating Bar-Graph Variants; Chapter 6 Creating Line-Graph Variants and Scatterplots; Chapter 7 Creating Color, Filling, and Optional Components; Chapter 8 How People Lie With Graphs; Chapter 9 Beyond the Graph; Appendix 1 Elementary Statistics for Graphs; Appendix 2 Analyzing Graphics Programs; Appendix 3 Summary of Psychological Principles; References
327   $aSources of Data and FiguresIndex; A; B; C; D; E; F; G; H; I; K; L; M; O; P; Q; R; S; T; U; V; W; X; Z
330   $aGraphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehen
606   $aExperimental design$xGraphic methods
606   $aGraphic methods
606   $aStatistics$xGraphic methods
615  0$aExperimental design$xGraphic methods.
615  0$aGraphic methods.
615  0$aStatistics$xGraphic methods.
676   $a001.4/226
676   $a001.4226
686   $a85.40$2bcl
700   $aKosslyn$b Stephen Michael$f1948-$053491
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818579503321
996   $aGraph Design for the Eye and Mind$94048483
997   $aUNINA