LEADER 02796nam  22005534a 450 
001 9910818508703321
005 20240410143952.0
010   $a1-4294-7313-4
010   $a0-313-00469-2
035   $a(CKB)1000000000002810
035   $a(OCoLC)70769434
035   $a(CaPaEBR)ebrary10020854
035   $a(SSID)ssj0000279326
035   $a(PQKBManifestationID)11238063
035   $a(PQKBTitleCode)TC0000279326
035   $a(PQKBWorkID)10267936
035   $a(PQKB)11768268
035   $a(MiAaPQ)EBC3000733
035   $a(Au-PeEL)EBL3000733
035   $a(CaPaEBR)ebr10020854
035   $a(OCoLC)697598277
035   $a(EXLCZ)991000000000002810
100   $a20010108d2002      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aExotic visions in marketing theory and practice /$fAlf H. Walle
205   $a1st ed.
210   $aWestport, Conn. $cQuorum Books$d2002
215   $a1 online resource (249 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-56720-394-9 
320   $aIncludes bibliographical references and index.
327   $aIntro -- Preface -- Acknowledgments -- 1. Introduction: Beyond Science -- I. Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- 2. Kant and the Tempering of Science: A Metaphor for Marketing -- 3. Friedrich Hegel: Social Structure as Overarching Monolith -- 4. Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- 5. The Intellectual Ancestors of Modern Qualitative Thought -- II. The Structural Paradigm and Its Variants -- 6. Mental Structuralism: The Nature of the Human Mind -- 7. Classic Social Structuralism: An Overview -- 8. Social Structures and Consumer Response: The Culture at a Distance Method -- 9. Social Structures and the Consumption of Art: The Myth and Symbol Method -- 10. Social Structures and Strategic Behavior: The Face to Face Method -- 11. The Structural Perspective: A Synthesis -- III. Individualistic and Poststructural Perspectives -- 12. Alternatives to Structural Analysis: The Existential Initiative -- 13. Poststructural Leaders and Marketing/Consumer Research -- 14. Conflict Theory: Individualism within a Social Context -- 15. Individualistic Implications and Marketing Research -- 16. Conclusion: A Diversity of Methods -- Index.
606   $aMarketing research
606   $aMarketing$xSocial aspects
615  0$aMarketing research.
615  0$aMarketing$xSocial aspects.
676   $a658.8
700   $aWalle$b Alf H$0887725
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818508703321
996   $aExotic visions in marketing theory and practice$94004400
997   $aUNINA