LEADER 03531nam 2200757 a 450 001 9910818487103321 005 20200520144314.0 010 $a0-309-21922-1 010 $a1-283-37638-5 010 $a9786613376381 010 $a0-309-21920-5 035 $a(CKB)2550000000075497 035 $a(EBL)3378913 035 $a(SSID)ssj0000571404 035 $a(PQKBManifestationID)11380643 035 $a(PQKBTitleCode)TC0000571404 035 $a(PQKBWorkID)10619233 035 $a(PQKB)10746107 035 $a(MiAaPQ)EBC3378913 035 $a(Au-PeEL)EBL3378913 035 $a(CaPaEBR)ebr10520723 035 $a(CaONFJC)MIL337638 035 $a(OCoLC)923284828 035 $a(EXLCZ)992550000000075497 100 $a20111213d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aUpdating the USDA national breastfeeding campaign $eworkshop summary /$fPaula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies 205 $a1st ed. 210 $aWashington, D.C. $cNational Academies Press$dc2011 215 $a1 online resource (124 p.) 300 $a"Food and Nutrition Board." 311 $a0-309-21919-1 320 $aIncludes bibliographical references. 327 $aOpening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks. 330 $aSupport for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--$csource other than the Library of Congress. 517 3 $aUpdating the United States Department of Agriculture national breastfeeding campaign 606 $aBreastfeeding$zUnited States$vCongresses 606 $aBreastfeeding$xEconomic aspects$zUnited States$vCongresses 606 $aBreastfeeding promotion$zUnited States$vCongresses 606 $aPoor women$xEducation$zUnited States$vCongresses 606 $aInfants$xNutrition$vCongresses 606 $aHealth promotion$zUnited States$vCongresses 606 $aNuclear facilities$zUnited States$vCongresses 615 0$aBreastfeeding 615 0$aBreastfeeding$xEconomic aspects 615 0$aBreastfeeding promotion 615 0$aPoor women$xEducation 615 0$aInfants$xNutrition 615 0$aHealth promotion 615 0$aNuclear facilities 676 $a649.330973 701 $aWhitacre$b Paula$01614686 701 $aMoats$b Sheila A$01593148 712 02$aInstitute of Medicine (U.S.) 712 02$aInstitute of Medicine (U.S.).$bFood and Nutrition Board. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818487103321 996 $aUpdating the USDA national breastfeeding campaign$94122075 997 $aUNINA