LEADER 05254nam 22006734a 450 001 9910818461903321 005 20240410145755.0 010 $a1-281-12846-5 010 $a9786611128463 010 $a0-8144-2980-7 035 $a(CKB)1000000000366068 035 $a(CtWfDGI)bkb00016088 035 $a(SSID)ssj0000073849 035 $a(PQKBManifestationID)11118674 035 $a(PQKBTitleCode)TC0000073849 035 $a(PQKBWorkID)10117615 035 $a(PQKB)10611102 035 $a(Au-PeEL)EBL3001856 035 $a(CaPaEBR)ebr10196198 035 $a(CaONFJC)MIL112846 035 $a(OCoLC)815543561 035 $a(CaSebORM)9780814473900 035 $a(MiAaPQ)EBC3001856 035 $a(OCoLC)187918424 035 $a(OCoLC)ocm187918424 035 $a(EXLCZ)991000000000366068 100 $a20060324d2006 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBoom $emarketing to the ultimate power consumer--the baby boomer woman /$fMary Brown and Carol Orsborn ; foreword by Paco Underhill 205 $a1st ed. 210 $aNew York $cAmerican Management Association$dc2006 215 $axviii, 238 p. $cill 300 $aTitle from title screen. 311 $a0-8144-7390-3 320 $aIncludes bibliographical references (p. 225-228) and index. 327 $gIntroduction:$tShe's the emerging power consumer --$tShe's the sweet spot: the new demographic of choice.$tOn marketing to technology optimists /$rRose Rodd --$tOn marketing to baby boomer women in Canada /$rAnne-Marie Caron --$tOn baby boomer women and experimentation /$rJan DeLyser --$tOn forging an emotional connection with her /$rKate Quinn --$tOn recognizing her as a driving force in the markeplace /$rAmy Marentic --$tShe's complex: why there's no such thing as "the" baby boomer woman.$tOn appealing to her values /$rJoanne Sachse Mogren --$tOn getting nostalgia right /$rCindy Marshall --$tOn the difference between marketing to men and to women /$rCaleb Mason --$tOn why not to just shrink it and pink it /$rFran Philip --$tOn marketing to distinctions /$rPepper Miller --$tOn marketing to Hispanic baby boomer women /$rIsabel Valde?s --$tShe's her stage, not her age: leveraging her life transitions.$tOn playing financial catch up /$rLisa Caputo --$tOn marketing to all her life stages /$rWlliam D. Novelli --$tOn high technology marketing to women /$rGina Clark --$tOn the power of creating brand personas /$rClaire Spofford --$tShe's motivated: the 3-D view of her.$tOn appealing to her psyche /$rMichael Bohn --$tOn embracing both her demographic and psychographic drivers /$rGrant J. Schneider --$tOn aspiring at midlife /$rPeggy Northrop, Brenda Saget Darling --$tOn banking on women-owned businesses /$rMaria C. Coyne --$tOn her quest for a free spirit /$rFederico Musi --$tShe's in the driver's seat: she'll problem-solve her own way through the marketplace.$tOn getting to the heart of the matter /$rJoe Teno --$tOn focusing on the "why" vs. the "how" /$rHeidi Baker, Eden Jarrin --$tOn the personal shopper approach to technology /$rMelissa McVicker --$tOn paying attention to details /$rKathy Moyer Dragon --$tOn business "plus" /$rAnne Kelly --$tShe's changing channels: shaping the new brandscape.$tOn harnessing the power of women's solidarity /$rAdam Hicks --$tOn real women selling to real women /$rYvonne Saliba Pendleton --$tOn referential not deferential marketing /$rDeborah Natansohn --$tOn delivering beyond expectations /$rRick Lovett --$tOn staying relevant for the boomer woman /$rEd Kinney --$tShe's waiting: the marketer's call to action.$tOn redressing the misconceptions /$rDorothy Dowling --$tOn getting past emotional bias /$rChristopher W. Bradley --$tOn moving beyond the Holy Grail /$rIra Mayer --$tOn the evolution of marketing to the baby boomer woman /$rLori Bitter. 330 $aWith Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more 606 $aWomen consumers 606 $aConsumer behavior 606 $aMarketing 606 $aBaby boom generation 615 0$aWomen consumers. 615 0$aConsumer behavior. 615 0$aMarketing. 615 0$aBaby boom generation. 676 $a658.8/34082 700 $aBrown$b Mary$f1959-$01640674 701 $aOrsborn$b Carol$01640675 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818461903321 996 $aBoom$93984329 997 $aUNINA