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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing methods to improve company strategy $eapplied tools and frameworks to improve a company's competitiveness using a network approach /$fMarcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (136 p.)
300   $aDescription based upon print version of record.
311   $a0-415-87377-0 
311   $a0-415-87375-4 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
327   $a9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index
330   $aThe authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should o
606   $aStrategic planning
606   $aIndustrial management
606   $aMarketing
606   $aCompetition
615  0$aStrategic planning.
615  0$aIndustrial management.
615  0$aMarketing.
615  0$aCompetition.
676   $a658.8
676   $a658.8/02
700   $aNeves$b Marcos Fava.$0885712
701   $aCastro$b Luciano Thome e$01629343
701   $aConsoli$b Matheus Alberto$01629344
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818454203321
996   $aMarketing methods to improve company strategy$93967009
997   $aUNINA