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010   $a9786612595707
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035   $a(PQKBTitleCode)TC0000364685
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100   $a20180706d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe presidential campaign of Barack Obama $ea critical analysis of a racially transcendent strategy /$fDewey M. Clayton
210  1$aNew York :$cRoutledge,$d2010.
215   $a1 online resource (239 p.)
300   $aDescription based upon print version of record.
311   $a0-415-99735-6 
311   $a0-415-99734-8 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Tables; Preface; Acknowledgments; PART 1 THE HISTORICAL NATURE OF AFRICAN AMERICANS RUNNING FOR POLITICAL OFFICE, COALITION POLITICS, AND OBAMA'S WINNING COALITION; 1 Introduction; 2 Descriptive and Substantive Representation; 3 Obama's Winning Coalition; PART 2 THE DYNAMICS OF THE CAMPAIGN PROCESS; 4 Demographic Groups that Supported Obama; 5 The Clinton Factor: Hillary and Bill; 6 The Campaign for the White House; 7 Innovations in Technology and Media; 8 Change Comes to America; Notes; Bibliography; Index
330   $aIn the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American po
606   $aPresidents$zUnited States$xElection$y2008
606   $aPolitical campaigns$zUnited States
607   $aUnited States$xPolitics and government$y2001-2009
615  0$aPresidents$xElection
615  0$aPolitical campaigns
676   $a324.973/0931
700   $aClayton$b Dewey M.$01592872
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818239603321
996   $aThe presidential campaign of Barack Obama$93912734
997   $aUNINA