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010   $a1-118-63189-7
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035   $a(OCoLC)823473922
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035   $a(DLC)  2013000376
035   $a(Au-PeEL)EBL1158349
035   $a(CaPaEBR)ebr10677838
035   $a(CaONFJC)MIL471500
035   $a(CaSebORM)9781118631799
035   $a(MiAaPQ)EBC1158349
035   $a(OCoLC)857814741
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100   $a20130104d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBuilt in social $eessential social marketing practices for every small business /$fJeff Korhan
205   $a1st edition
210   $aHoboken $cWiley$d2013
215   $a1 online resource (226 p.)
300   $aIncludes index.
311   $a1-118-52974-X 
320   $aIncludes bibliographical references and index.
327   $aPreface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
330   $aHow to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w
517 3 $aBuilt-in social
606   $aSocial marketing
606   $aSmall business
615  0$aSocial marketing.
615  0$aSmall business.
676   $a658.8/72
700   $aKorhan$b Jeff$f1957-$01698419
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818176803321
996   $aBuilt in social$94079850
997   $aUNINA