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100   $a20130104d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBuilt in social $eessential social marketing practices for every small business /$fJeff Korhan
205   $a1st edition
210   $aHoboken $cWiley$d2013
215   $a1 online resource (226 p.)
300   $aIncludes index.
311 08$a9781118529744 
311 08$a111852974X 
320   $aIncludes bibliographical references and index.
327   $aPreface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
330   $aHow to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w
517 3 $aBuilt-in social
606   $aSocial marketing
606   $aSmall business
615  0$aSocial marketing.
615  0$aSmall business.
676   $a658.8/72
686   $aBUS000000$2bisacsh
700   $aKorhan$b Jeff$f1957-$01698419
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818176803321
996   $aBuilt in social$94079850
997   $aUNINA