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100   $a20130331e20131998  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTransnational marketing in the information age /$fDiane DeSimone
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (236 p.)
225 0 $aTransnational business, productivity, and corporate culture
300   $aDescription based upon print version of record.
311   $a1-138-98606-2 
311   $a0-8153-3311-0 
320   $aIncludes bibliographical references and index.
327   $aCover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg;  Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
327   $aChapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index
330   $aFirst Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
410  0$aTransnational Business and Corporate Culture
606   $aExport marketing
606   $aInternational business enterprises
615  0$aExport marketing.
615  0$aInternational business enterprises.
676   $a658.8/48
700   $aDeSimone$b Diane$f1949-,$01651127
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910818132403321
996   $aTransnational marketing in the information age$94000909
997   $aUNINA