LEADER 03354nam 2200613 450 001 9910818102903321 005 20200924120303.0 010 $a0-8144-4901-8 035 $a(CKB)3710000000274839 035 $a(EBL)1707771 035 $a(OCoLC)892799914 035 $a(SSID)ssj0001348378 035 $a(PQKBManifestationID)12597836 035 $a(PQKBTitleCode)TC0001348378 035 $a(PQKBWorkID)11370755 035 $a(PQKB)11568738 035 $a(MiAaPQ)EBC1707771 035 $a(CaSebORM)9780814434994 035 $a(EXLCZ)993710000000274839 100 $a20141016h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aTargeted $ehow technology is revolutionizing advertising and the way companies reach consumers /$fMike Smith 205 $a1st edition 210 1$aNew York :$cAMACOM,$d2015. 210 4$dİ2015 215 $a1 online resource (233 p.) 300 $aIncludes index. 311 $a1-322-18198-5 311 $a0-8144-3499-1 320 $aIncludes bibliographical references and index. 327 $a""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action"" 327 $a""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from Ita???s Not the Size of the Dataa???Ita???s How You Use It by Koen Pauwels"" 330 $aFar from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes-examin 517 3 $aHow technology is revolutionizing advertising and the way companies reach consumers 606 $aInternet advertising 606 $aInternet marketing 606 $aTarget marketing 615 0$aInternet advertising. 615 0$aInternet marketing. 615 0$aTarget marketing. 676 $a659.1 676 $a659.111 700 $aSmith$b Mike$f1966-$01707274 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818102903321 996 $aTargeted$94095341 997 $aUNINA