LEADER 04100nam 2200697 450 001 9910817894303321 005 20230125230014.0 010 $a1-78539-576-9 010 $a1-63157-113-3 035 $a(CKB)2670000000599367 035 $a(EBL)1983493 035 $a(SSID)ssj0001513707 035 $a(PQKBManifestationID)11823285 035 $a(PQKBTitleCode)TC0001513707 035 $a(PQKBWorkID)11470100 035 $a(PQKB)10733050 035 $a(OCoLC)904942973 035 $a(CaBNVSL)swl00404761 035 $a(MiAaPQ)EBC1983493 035 $a(Au-PeEL)EBL1983493 035 $a(CaPaEBR)ebr11028991 035 $a(OCoLC)905985464 035 $a(EXLCZ)992670000000599367 100 $a20150313d2015 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStore design and visual merchandising $ecreating store space that encourages buying /$fClaus Ebster and Marion Garaus 205 $aSecond edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (234 p.) 225 1 $aConsumer behavior collection,$x2163-937X 300 $aDescription based upon print version of record. 311 $a1-63157-112-5 311 $a1-336-14922-1 320 $aIncludes bibliographical references (pages 203-214) and index. 327 $aIntroduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. 330 3 $aThe careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming. 410 0$aConsumer behavior collection.$x2163-937X 606 $aStores, Retail$xDesign and construction 606 $aDisplay of merchandise 610 $aconsumer behavior 610 $amarketing 610 $aretailing 610 $ashopper marketing 610 $astore design 610 $avisual merchandising 615 0$aStores, Retail$xDesign and construction. 615 0$aDisplay of merchandise. 676 $a658.87 700 $aEbster$b Claus.$01618715 702 $aGaraus$b Marion. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817894303321 996 $aStore design and visual merchandising$93950604 997 $aUNINA