LEADER 04366nam 2200769 a 450 001 9910817784203321 005 20240410031147.0 010 $a979-84-00-69786-9 010 $a0-313-34755-7 024 7 $a10.5040/9798400697869 035 $a(CKB)2560000000101113 035 $a(MH)012514519-5 035 $a(SSID)ssj0000712682 035 $a(PQKBManifestationID)12249032 035 $a(PQKBTitleCode)TC0000712682 035 $a(PQKBWorkID)10645272 035 $a(PQKB)11200554 035 $a(Au-PeEL)EBL2068402 035 $a(CaPaEBR)ebr11057267 035 $a(CaONFJC)MIL787791 035 $a(OCoLC)911001845 035 $a(MiAaPQ)EBC2068402 035 $a(OCoLC)ocn193174844 035 $a(OCoLC)193174844 035 $a(DLC)BP9798400697869BC 035 $a(EXLCZ)992560000000101113 100 $a20080731e20092024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPolitical campaigns and political advertising $ea media literacy guide /$fFrank W. Baker ; foreword by David Considine 205 $a1st ed. 210 1$aSanta Barbara, Calif. :$cGreenwood Press,$dc2009. 210 2$aNew York :$cBloomsbury Publishing (US),$d2024. 215 $a1 online resource (xxvi, 196 p. )$cill. ; 300 $aIncludes index. 311 $a0-313-34756-5 320 $aIncludes bibliographical references and index. 327 $aForeword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. 330 $aExamining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. 606 $aAdvertising, Political$zUnited States 606 $aMedia literacy$zUnited States 606 $aPolitical campaigns$zUnited States 607 $aUnited States$xPolitics and government$y21st century 615 0$aAdvertising, Political 615 0$aMedia literacy 615 0$aPolitical campaigns 676 $a324.70973 686 $aAP 17340$2rvk 700 $aBaker$b Frank W$0287125 801 0$bDLC 801 1$bDLC 801 2$bYDXCP 801 2$bBTCTA 801 2$bBAKER 801 2$bUKM 801 2$bC#P 801 2$bBWX 801 2$bTTS 801 2$bDLC 906 $aBOOK 912 $a9910817784203321 996 $aPolitical campaigns and political advertising$94018489 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress