LEADER 02499nam 2200637 450 001 9910452759903321 005 20200520144314.0 010 $a1-118-58762-6 010 $a1-118-58776-6 035 $a(CKB)2550000001095932 035 $a(EBL)1245112 035 $a(OCoLC)852758187 035 $a(SSID)ssj0000990061 035 $a(PQKBManifestationID)11526204 035 $a(PQKBTitleCode)TC0000990061 035 $a(PQKBWorkID)10979378 035 $a(PQKB)10406696 035 $a(MiAaPQ)EBC1245112 035 $a(Au-PeEL)EBL1245112 035 $a(CaPaEBR)ebr10728382 035 $a(CaONFJC)MIL502507 035 $a(OCoLC)880901627 035 $a(EXLCZ)992550000001095932 100 $a20180111h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvertising and society $ean introduction /$fedited by Carol J. Pardun 205 $aSecond edition. 210 1$aChichester, West Sussex, England :$cWiley Blackwell,$d2014. 210 4$dİ2014 215 $a1 online resource (312 p.) 300 $aDescription based upon print version of record. 311 $a0-470-67309-5 311 $a1-299-71256-8 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $apt. I. Enduring issues -- pt. II. Emerging issues. 330 $aNow revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons o 606 $aAdvertising$xSocial aspects$zUnited States 606 $aAdvertising, Political$zUnited States 606 $aAdvertising$zUnited States 608 $aElectronic books. 615 0$aAdvertising$xSocial aspects 615 0$aAdvertising, Political 615 0$aAdvertising 676 $a659.10420973 702 $aPardun$b Carol J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452759903321 996 $aAdvertising and society$92125480 997 $aUNINA LEADER 02503nam 2200565 450 001 9910817766603321 005 20230803034314.0 010 $a1-59813-173-7 035 $a(CKB)3710000000079053 035 $a(EBL)1584221 035 $a(SSID)ssj0001082095 035 $a(PQKBManifestationID)12450725 035 $a(PQKBTitleCode)TC0001082095 035 $a(PQKBWorkID)11091679 035 $a(PQKB)10162225 035 $a(MiAaPQ)EBC1584221 035 $a(Au-PeEL)EBL1584221 035 $a(CaPaEBR)ebr10821396 035 $a(OCoLC)866858691 035 $a(EXLCZ)993710000000079053 100 $a20131021h20132013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPatent trolls $epredatory litigation and the smothering of innovation /$fWilliam J. Watkins, Jr. ; foreword by William F. Shughart II 210 1$aOakland, California :$cThe Independent Institute,$d[2013] 210 4$dİ2013 215 $a1 online resource (97 p.) 300 $aDescription based upon print version of record. 311 $a1-59813-170-2 320 $aIncludes bibliographical references and index. 327 $aRecent trends -- The U.S. Patent and Trademark Office -- Patent trolls -- How trolls work -- Taming the trolls -- The Texas hot spot -- Learning from the Texas docket -- Reformation and the litigation explosion -- Concluding remarks. 330 $aStiflers of innovation, patent trolls use overbroad patents based on dated technology to threaten litigation and bring infringement suits against inventors. Trolls, also known as nonpracticing entities (NPEs), typically do not produce products or services but are in the business of litigation. They lie in wait for someone to create a process or product that has some relationship to the patent held by the troll, and then they pounce with threats and lawsuits. The cost to the e 606 $aPatent suits$zUnited States 606 $aPatent licenses$xCorrupt practices$zUnited States 606 $aPatent laws and legislation$xEconomic aspects$zUnited States 615 0$aPatent suits 615 0$aPatent licenses$xCorrupt practices 615 0$aPatent laws and legislation$xEconomic aspects 676 $a346.7304/86 700 $aWatkins$b William J.$cJr.$01596616 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817766603321 996 $aPatent trolls$93918041 997 $aUNINA LEADER 01777nam 2200589 450 001 9910817449703321 005 20200520144314.0 010 $a1-78355-082-1 035 $a(CKB)2550000001345877 035 $a(OCoLC)890704237 035 $a(CaPaEBR)ebrary10913510 035 $a(SSID)ssj0001376851 035 $a(PQKBManifestationID)11897030 035 $a(PQKBTitleCode)TC0001376851 035 $a(PQKBWorkID)11318586 035 $a(PQKB)10269255 035 $a(MiAaPQ)EBC1771384 035 $a(Au-PeEL)EBL1771384 035 $a(CaPaEBR)ebr10913510 035 $a(CaONFJC)MIL638757 035 $a(OCoLC)889551064 035 $a(PPN)228036178 035 $a(EXLCZ)992550000001345877 100 $a20140829h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLearning Xamarin Studio $elearn how to build high-performance native applications using the power of Xamarin Studio /$fWilliam Smith ; cover image by Gerard Eykhoff 210 1$aBirmingham, England :$cPackt Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (248 p.) 225 1 $aCommunity Experience Distilled 300 $aIncludes index. 311 $a1-78355-081-3 311 $a1-322-07506-9 410 0$aCommunity experience distilled. 606 $aMicrosoft .NET Framework 606 $aWeb site development 615 0$aMicrosoft .NET Framework. 615 0$aWeb site development. 676 $a005.2768 700 $aSmith$b William$0289174 702 $aEykhoff$b Gerard 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817449703321 996 $aLearning Xamarin Studio$93931509 997 $aUNINA