LEADER 03325nam 2200553 450 001 9910817681803321 005 20200520144314.0 010 $a1-119-33603-1 010 $a1-119-33602-3 035 $a(CKB)3710000000887184 035 $a(Au-PeEL)EBL4708892 035 $a(CaPaEBR)ebr11274772 035 $a(CaONFJC)MIL961910 035 $a(OCoLC)959950410 035 $a(CaSebORM)9781119335009 035 $a(MiAaPQ)EBC4708892 035 $a(EXLCZ)993710000000887184 100 $a20160819h20172017 uy| 0 101 0 $aeng 135 $aurcn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aUnMarketing $eeverything has changed and nothing is different /$fScott Stratten, Alison Stratten 205 $aSecond edition. 210 1$aHoboken :$cWiley,$d[2017] 210 4$dİ2017 215 $a1 online resource (xiv, 290 pages) $cillustrations 300 $aRevised edition of the author's UnMarketing, c2012. 300 $aIncludes index. 311 $a1-119-33500-0 320 $aIncludes bibliographical references. 327 $aMachine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. 330 $a"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--$cProvided by publisher. 606 $aRelationship marketing 606 $aViral marketing 615 0$aRelationship marketing. 615 0$aViral marketing. 676 $a658.8/02 686 $aBUS058000$aBUS043000$aBUS090010$2bisacsh 700 $aStratten$b Scott$0475823 702 $aStratten$b Alison 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817681803321 996 $aUnmarketing$9242310 997 $aUNINA