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100   $a20180706d2014      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRhetoric and ethics in the cybernetic age $ethe transhuman condition /$fJeff Pruchnic
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2014.
215   $a1 online resource (220 p.)
225 0 $aRoutledge studies in rhetoric and communication ;$v17
300   $aDescription based upon print version of record.
311   $a0-415-84034-1 
311   $a1-299-79278-2 
320   $aIncludes bibliographical references and index.
327   $aCover; Rhetoric and Ethics in the Cybernetic Age; Title Page; Copyright Page; Dedication; Table of Contents; List of Figures; Acknowledgments; Introduction: The Cybernetic Age; 1 The Transhuman Condition; 2 The Age of the World Program: The Convergence of Technics and Media; 3 Rhetoric in the Age of Intelligent Machines: Burke on Affect and Persuasion after Cybernetics; 4 Any Number Can Play: Burroughs, Deleuze, and the Limits of Control; 5 On the Genealogy of Mortals;  or, Commodifying Ethics; Notes; References; Index
330   $aIt has become increasingly difficult to ignore the ways that the centrality of new media and technologies - from the global networking of information systems and social media to new possibilities for altering human genetics - seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethi
410  0$aRoutledge Studies in Rhetoric and Communication
606   $aInternet$xSocial aspects
606   $aInternet$xMoral and ethical aspects
606   $aInformation technology$xSocial aspects
606   $aInformation technology$xMoral and ethical aspects
615  0$aInternet$xSocial aspects.
615  0$aInternet$xMoral and ethical aspects.
615  0$aInformation technology$xSocial aspects.
615  0$aInformation technology$xMoral and ethical aspects.
676   $a302.23/1
700   $aPruchnic$b Jeff.$01614174
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817589803321
996   $aRhetoric and ethics in the cybernetic age$93943876
997   $aUNINA