LEADER 05427nam 2200673 a 450 001 9910817578303321 005 20240516143951.0 010 $a1-280-59075-0 010 $a9786613620583 010 $a1-119-95071-6 035 $a(CKB)2670000000173901 035 $a(EBL)892166 035 $a(OCoLC)787843141 035 $a(SSID)ssj0000654762 035 $a(PQKBManifestationID)12263817 035 $a(PQKBTitleCode)TC0000654762 035 $a(PQKBWorkID)10674148 035 $a(PQKB)11350165 035 $a(MiAaPQ)EBC892166 035 $a(Au-PeEL)EBL892166 035 $a(CaPaEBR)ebr10558151 035 $a(CaONFJC)MIL362058 035 $a(EXLCZ)992670000000173901 100 $a20120524d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness patterns for software developers /$fAllan Kelly 205 $a1st ed. 210 $aWest Sussex [England] $cJohn Wiley & Sons$d2012 215 $a1 online resource (408 p.) 225 1 $aWiley series in software design patterns 300 $aDescription based upon print version of record. 311 $a1-119-99924-3 320 $aIncludes bibliographical references and index. 327 $aBusiness Patterns for Software Developers; Contents; Foreword; Acknowledgements; Chapter 1 Introduction; The Whole; The Journey to Business Patterns; Audience; A Story Book; Limits of the Book; Book Structure and How to Read; Sequence Diagrams; Comments Please; Chapter 2 Structure of the Software Industry; Types of Companies; Outsource and Offshore; Vendors and the Software Stack; The ISV / ESP Divide; Closing Words; Chapter 3 Software Company Lifecycle; Early Days; Growing; Post Start-up Middle Age; Investor Exit; Death of a Software Company; Death Throes; Walking Dead; Closing Words 327 $aChapter 4 Strategy What is Strategy?; Strategy, not Plans; Strategy as a Pattern; Generative Patterns; Identifying Strategy; Strategy Parallels Software Design; Strategy for Software Creators; Closing Words; Chapter 5 Funding the Start; Bootstrapping; Friends and Family; Banks; Angels; Venture Capital; Private Equity; Investor Exit; Funding Timing; Love-hate with Venture Capital; Closing Words; Chapter 6 What to Build - Patterns about Products; Customisation, Platforms, Frameworks and Product Lines; Poacher Turned Gamekeeper; Customer Co-Created Product; Simpler Product 327 $aSame Customers, Different Product Core Product Only; Customisable Product; Simple Product Variations; Chapter 7 Marketing; The Missing Link; Whole Product; Homogenous Customers; Segmented Customers; Customer Understanding; Expeditionary Marketing; Chapter 8 Distribution Model; Direct Sales; Distributors; Choosing a Distribution Model; Different Product, Different Channel; Chapter 9 Patterns of Direct Distribution; Branded Shops; Internet Store; Named Sales People; Account Management; Sales/Technical Double Act; Chapter 10 Patterns of Indirect Distribution; Local Guide; Value Added Reseller 327 $aWhite Label Independent Retailer; Wholesaler; Chapter 11 Services; Crossover; The Missing Pattern: Product from Services; Tailored Products - 'Specials'; Customise or Co-create?; When Services Distract from Product; Closing Words; Chapter 12 Patterns about Services; Products with Services; Initial Help; Lifetime Services for Products; Professional Services Team; Services Feedback; Personal Service; Self-Service; Corporate Certified Experts; Packaged Services; Chapter 13 Patterns about Organising Product Companies; Capabilities; Structure; Services Before Product; Single Product Company 327 $aProduct Portfolio Product Roadmap; Complementor, Not Competitor; Innovative Products; Separate Imaginative Teams; Appendix A About Patterns; What Is a Pattern?; Pattern Languages; Pattern Sequences; Improvising with Patterns; Anti-patterns; How to Read a Pattern; How to Write a Pattern; Closing Words; Appendix B Patterns Philosophy; Patterns and their Implicit Context; The Quality Without a Name: Wholeness; Events or Things; Sustainability: Living and Dead Patterns; Classifying Patterns: Good, Bad, Dead and Alive; Worse is Better: Path Dependency?; Knowledge Management and Patterns 327 $aStorytelling and Patterns 330 $aA must-have recipe book for building software Perhaps you can relate to this all-too common scenario: you know all about your software product?but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource you'll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations. Each chapter starts out with a solid introduction and theoretical overview, which is then further illustrated 410 0$aWiley series in software design patterns. 606 $aComputer software industry 606 $aComputer software$xDevelopment 615 0$aComputer software industry. 615 0$aComputer software$xDevelopment. 676 $a004 676 $a004.068 700 $aRednik$01647023 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817578303321 996 $aBusiness patterns for software developers$93994361 997 $aUNINA