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035   $a(CKB)4100000007447518
035   $a(Au-PeEL)EBL5630283
035   $a(OCoLC)1082251865
035   $a(CaSebORM)9781786303448
035   $a(MiAaPQ)EBC5630283
035   $a(EXLCZ)994100000007447518
100   $a20190204d2019      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aEmbarrassment of product choices 2 $etowards a society of well-being /$fMichel Millot
205   $a1st edition
210  1$aLondon, England ;$aHoboken, New Jersey :$cISTE :$cWiley,$d2019.
215   $a1 online resource (244 pages)
225 1 $aTHEi Wiley ebooks
311   $a1-78630-344-2 
330   $aProduct information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or ?technology? but for qualities of use and the environment.  A product?s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
410  0$aTHEi Wiley ebooks.
517 3 $aEmbarrassment of product choices two
606   $aConsumer behavior
615  0$aConsumer behavior.
676   $a658.8342
700   $aMillot$b Michel$0866068
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817574703321
996   $aEmbarrassment of product choices 2$93994331
997   $aUNINA