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100   $a20150810h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent.
182   $cc$2rdamedia.
183   $acr$2rdacarrier.
200 10$a'Ad'apting to markets $erepackaging commecials in Indian languages$b[electronic resource]$fSunitha Srinivas C
210  1$aNew Delhi, India ;$aThousand Oaks, Ventura County, California ;$aSingapore :$cSAGE,$d2015.
210  4$dİ2015
215   $a1 online resource (xiii, 215 pages)
300   $aDescription based upon print version of record.
311   $a93-5150-240-6 
320   $aIncludes bibliographical references and index.
327   $aCover --  Contents --  Acknowledgements --  Introduction --  Chapter 1. The World of Advertising --  Chapter 2. The Illusion Industry: Advertising on Television --  Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically --  Chapter 4. Localization: Issues in Cultural Transmission --  Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message --  Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs --  Chapter 7. The New Media: A Study of the Mobile Online Advertising --  Chapter 8. The Social Media: Localization and Global Communication --   Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse --  Bibliography --  Index --  About the Author.
330   $aLooks at what goes into localization of advertisements in Indian languages. Discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers? product choices but also on their motivations and lifestyles. The local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ?translation? that ?localized? ads involve.--$cProvided by publisher.
606   $aAdvertising$zIndia
606   $aAdvertising$xLanguage
606   $aPsycholinguistics
606   $aSales promotion
615  0$aAdvertising
615  0$aAdvertising$xLanguage.
615  0$aPsycholinguistics.
615  0$aSales promotion.
676   $a659.10954
700   $aSunitha Srinivas$b C.$01646995
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817571203321
996   $aAd'apting to markets$93994303
997   $aUNINA