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035   $a(OCoLC)880626603
035   $a(CaPaEBR)ebrary10873418
035   $a(CaBNVSL)swl00403410
035   $a(Au-PeEL)EBL1683379
035   $a(CaPaEBR)ebr10873418
035   $a(CaONFJC)MIL825461
035   $a(CaSebORM)9781606499603
035   $a(MiAaPQ)EBC1683379
035   $a(EXLCZ)993710000000120250
100   $a20140525d2014      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aDeveloping successful marketing strategies /$fGary W. Randazzo
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014.
215   $a1 online resource (xv, 148 pages)
225 1 $aMarketing strategy collection,$x2150-9662
300   $aPart of: 2014 digital library.
311   $a1-60649-960-2 
320   $aIncludes bibliographical references (page [143]) and index.
327   $aPart I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.
330 3 $aUses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well.
410  0$aMarketing strategy collection.$x2150-9662
410  0$a2014 digital library.
606   $aMarketing$xManagement
610   $aworkforce
610   $atactics
610   $astrategy
610   $asituation analysis
610   $apromotion
610   $aproduct
610   $aprice
610   $avision
610   $aplace
610   $aobjective
610   $aorganizational structure
610   $anew product development
610   $amission
610   $aexecution management
610   $acustomer categories
610   $across functional teams
610   $aconsumer adoption drivers
610   $acash requirements
610   $aadvertising frequency
615  0$aMarketing$xManagement.
676   $a658.8
700   $aRandazzo$b Gary W.$01665444
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817422503321
996   $aDeveloping successful marketing strategies$94024053
997   $aUNINA