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101 0 $aeng
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181   $ctxt $2 rdacontent
182   $cc $2 rdamedia
183   $acr $2 rdacarrier
200 10$aPersuasive signs $ethe semiotics of advertising /$fby Ron Beasley, Marcel Danesi
205   $aReprint 2010
210   $aBerlin ;$aNew York $cMouton de Gruyter$d2002
215   $a1 online resource (208 pages)
225 0 $aApproaches to applied semiotics ;$v4
300   $aDescription based upon print version of record
311 08$aPaperback Persuasive Signs 978-3-11-017341-3 
311 08$aHardcover Persuasive Signs 978-3-11-017340-6 
320   $aIncludes bibliographical references (p. [175]-190) and index.
327   $tFront matter --$tChapter I Advertising as social discourse --$tChapter II Creating recognizability for the product --$tChapter III Creating textuality --$tChapter IV Advertising and culture --$tAppendix: Exercises for classroom or personal study use --$tGlossary of technical terms --$tWorks cited and general bibliography --$tIndex
330   $aUsing both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
410  0$aApproaches to Applied Semiotics [AAS]
606   $aAdvertising
606   $aSigns and symbols
606   $aSemiotics
615  0$aAdvertising.
615  0$aSigns and symbols.
615  0$aSemiotics.
676   $a659.1/01/4
686   $aQP 632$2rvk
700   $aBeasley$b Ron$f1945-$01632788
701   $aDanesi$b Marcel$f1946-$0166452
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910817376103321
996   $aPersuasive signs$93972191
997   $aUNINA